How to Do Google Play Store Optimization to Rank Your Android Apps Better?

Google Play Store Optimization

When you create a new Android app with innovative features, you are certain that it is going to be quite popular with its users. But as long as you are unable to reach the masses, everyone will not be able to benefit from its functions. Implement these 6 Google Play Store optimization strategies to ensure that you achieve the best results from your app’s presence.

1. Keyword Research

The Google Play store and search engines, both need keywords to identify your app’s purpose. You will have to add appropriate keywords you want to target in all the content relevant to your app. So keyword research is the first step to Google Play Store optimization.

Start by brainstorming the keywords which are most relevant to your app, its functions, and features. Also, do some research on the keywords used by your competition. You should also check app reviews of your competition to find appropriate keywords.

2. Focus on Long-Tail Keywords

You should try to choose keywords that generate the high volume of traffic and have low/medium difficulty. The advantage of targeting such keywords is that they help boost your app’s visibility. There are several tools that can further help you identify the right keywords for Google Play Store optimization. This includes:

  • Google Auto Suggest feature
  • Google Keyword Planner

You can not only find keywords used by the competition but also explore new keywords.

3. Optimize the Title

The title of your app’s page has an important role in both Google Play Store optimization and in drawing the attention of your target audience. But you have to ensure that it is well created and optimized. The title itself is a crucial meta-data in app store optimization (ASO).

You can create an app title of up to 50 characters. Follow these Google Play Store optimization tips to ensure that it is well optimized:

  • The brand name should be short and easy to recall.
  • Make sure the most relevant keyword or keywords are used in the app title
  • Localize your app title by using a language specific to the targeted market
  • The perfect app title will be a combination of brand and keyword.

4. Optimize the App Description

The app description is also an important factor in Google Play Store optimization. It has an impact on both your app’s rankings and conversion rates. The app store’s algorithm will scan the description and rank your app based on the keywords it finds. At the same time, search engines will also rank your app in search engine results pages (SERPs) based on this factor. At the same time, the information you provide in the descriptions is also going to influence the decision of readers who come across your app page.

Google Play allows you to create an app description of up to 4,000 characters. Make sure it is an optimal combination of both keyword optimization and rich information offering. Avoid keyword stuffing and ensure that you define your app’s USP in this space.

It is important to create the description in a well-structured manner. It will be best to include the key highlights and features of the app in the upper part of the description to convenience the users.

Follow these Google Play Store optimization tips to make the most of your app’s description:

  • Make the most of the space provided by Google Play Store. A longer description leaves a deeper impact on both the Play store and search engines’ algorithm.
  • Describe the best features offered by your app.
  • Localize the description based on the markets you want to target.
  • Make sure to use mid and long-tail keywords after proper keyword research.
  • Use bullet points for clarity and better organization.
  • Make sure to mention all the certifications and awards won by your app. These elements add lot of credibility to your app, thus improving conversion rates.
  • Create a description that is easy to read. Write in short paragraphs.
  • Make sure to include a strong call to action.

You should also connect your social media profiles with your Play store presence.

5. Get More Reviews

One of the most common features between all the top Android apps is that they have a large number of positive reviews. Positive reviews impact both Google Play Store optimization algorithm and conversion rates. When potential users come across an app with a larger percentage of positive reviews, they are highly likely to download the app.

If you are finding it hard to get more reviews, you should reach out to existing users and ask them to leave feedback. There are programs that can allow you to prompt feedbacks after a user has opened your app for a specific number of times. Another method to build a large base of positive reviews is to choose paid strategies.

6. Create Innovative Feature Graphic

The feature graphic is going to make an impression on your target audience when they come across your app. Follow these Google Play Store optimization tips to ensure that it works bet in your favor to improve the conversion rates:

  • The logo or text should be centered both vertically and horizontally. This ensures easier visibility.
  • Make sure to use large sized fonts
  • Avoid placing key text or information close to the borders or on the bottom third area.
  • Feature graphic can be used with/without the icon. So, it should refer the app.
  • Conduct A/B testing to achieve optimal conversion rates.

You should also take steps to improve the visual appeal of your app. Create screenshots that perfectly define the functions and features of the app while also drawing attention. The Play store also allows you to add videos to explain the features of your Android app.

So follow these Google Play Store optimization strategies to ensure that your app ranks high and has improved conversion rates. It is important to remember that this is the continuous process and involves regular performance tracking and improvement.

How Do You Drive Users to Give Positive App Reviews on App Store

Be it restaurants, movies or even app, the suggestions of others will play a major role in making decisions while shopping. When it comes to apps, the opinions and reviews will have a great impact on their visibility in App Store research result. It will also affect how they would be characterized on App Store. In the present scenario of the crowded App Store, you need to get positive app reviews with an intention to boost app ranking. Now, learn how to drive users to give positive app reviews on App Store.

Make use of app review plugins

The easiest and quickest way to get app reviews from someone is just by asking them to do so within your app as there is a plenty of turn-key plugins accessible for Android and IOS, which make it drop-dead easy and simple and let users review your app without any delay.

Dropping IOS plugins into your app doesn’t take enough time as it takes nearly 2 minutes. It will enable users to review your app after a fixed time period or after they had utilized at a definite number of times. If users would tap on the rate button, then they are consequently taken to App Store in which they can able to give positive app reviews.

However, be careful while setting up iOS plugins. You should not display the review popup as soon as possible or soon after the users have downloaded your app. This is because you may end with certain bad reviews or annoyed users.

Review your app by giving incentive to your users

People often ignore popups and that’s why most of them don’t like a standard app review pop up. If you would like to juice your app reviewing numbers, you have to go ahead of portraying an app review popup towards your users. So, you are required to incentivize them.

Check out whether your app has in-game points or rewards? Rewarding your users is considered to be easy and the most powerful incentive to give if they review your app. People will often love free stuff.

The probability of clicking your app review popup will be expected to increase if users will know that they would get a gift as an incentive. You are required to develop your individual app review popup in addition to finding out the best way to incentivize your users. Be sure that your additional effort would be worth it.

Influence helpshift to provide users direct support

It is typical for apps to include a button to send feedbacks, which simply open in the form of an email. As a little effort added, you can also incorporate HelpShift into your application, which helps you in communicating with your users directly by means of a two-way live window for the purpose of instant messaging.

A web-based dashboard will be given to you by Helpshift so as to enable you to exchange one-one messages together with your users within your app directly. So if your users need help next time, you can go ahead in the form of pre-populated mail to deliver an excellent customer experience through Helpshift.

If you have assisted your users, then you can request them to review your mobile app and share them the link. Of course, it is absolutely free and also very easy to integrate. Moreover, Helpshift will come with its individual popup plugin to review apps. This will surely minimize negative app reviews by means of giving send feedback button to the users.

When a user presses the “Send Feedback” button, the user will be directed to a live chat window, rather than the app store, in which they can easily and directly air all their grievances regarding your app.

Run a contest

Running a contest on several forums is another excellent way to increase your app reviews. Some popular blogs have a separate section in their forums for the sake of app developers in order to run contests as well as giveaways that entice others to leave reviews for your apps.

While running a contest, you may give iTunes gift cards or even pay the winner. You can pick the winner randomly when reviewers of your app will leave their Google Play or iTunes usernames as replies to your thread.

If you need to be completely transparent, it is very important to highlight the names of contestants and by the way, you chose a winner. Even, you can put almost all the usernames into the spreadsheet by assigning a specific number to every user.

Running a contest need you to manage the whole process manually right from checking iTunes to validating the review for the purpose of selecting a winner.

Time the prompt

Though review prompts are an excellent way to drive users to give positive app reviews, it is significant to time the prompts in a proper manner within the user experience. Most of the apps will make the mistake of requesting users for giving reviews while launching the app. However, this may lead to a poor user experience as users will less likely leave a review when the app is found to be interrupting the typical user flow. The best way to request for reviews is just by waiting until the user has achieved something in your app or even completed his or her assigned task.

The prompt occurs once you have met a few conditions. At first, the user should make use of the app for certain weeks. Secondly, the user should clear the rest of the task in the given list. While users are feeling better regarding the app, prompting for reviews will make it a win-win condition for both the end users and app developers.

The final verdict

No one would like to pay an app, which nobody likes. Therefore, you should try every effect to drive users to give positive app reviews for your app on App Store, which is one of the best and most effective ways to boost app ranking and get more downloads. Hope you will master the mentioned methods and get more app reviews on App Store.

Why Should You Buy App Reviews by Cooperating with BestReviewApp

buy app reviews

App review is a core part of affecting app ranking on app stores, and the content of reviews may decide whether the users will install your app. Thus, it is evident that getting app reviews is essential for app developers to promote their apps. In order to achieve this goal, most app developers choose to buy app reviews from a reliable company to make their app stand out from others. While, how to choose a good company is not easy. In the fierce competition, BestReviewApp has become the preferred choice for app developers with their professional service and competitive skills.

Why should you buy app reviews?buy app reviews

There are many methods to get app reviews, why should you choose to buy app reviews to promote your app? At below, there are 3 benefits to convince you:

  • Good and fast result

Comparing with other methods to get app reviews, buying app reviews is a method that can give you a fast result. Once you choose a trustworthy company and activate your order, you will get positive reviews in a short time. Also, if there are some problems happened in your reviews, you can contact the support of this company to deal with. It is convenient and efficient.

  • Professional team

If you choose to buy app reviews from a company, they will provide their most professional service to help you. The ultimate goal of them is to increase the visibility of your app so that grow increasing downloads and revenues. This method also can avoid the situation that you cause some trouble with poor experience and skills.

  • Save time and efforts

If you have enough budget, it is perfect for you to buy app reviews. It is a method that saving your time and efforts. Also, it is beneficial for those who are busy with other business. Maybe you will pay for this method, while you will get a surprising result.

Why should you buy app reviews from BestReviewApp?

Among the numerous app reviews provider, why BestReviewApp stand out from the crowd? The following details will remove your doubts effectively.

larger user basebuy app reviews - user base

BestReviewApp has a larger user base all around the world, and the number is still increasing. Once you activate your order, these users will install your app and leave positive reviews for your app. This also ensures all the reviews are from real users. The special part is BestReviewApp has an app where gathering the worldwide reviewers. They search your app in this app, and finish the task to get the bounty. This system will keep them stay there and attract more new reviewers to join in. Therefore, you don’t have to worry that they will not give you enough reviews that you want to get.

High-quality reviews

They are strict with the quality of reviews, and they are still working on exploring more new methods to avoid the cheating behaviors. Each reviewer on this company is limited to use one unique IP address, and the nickname of different devices cannot be similar. Therefore, they can guarantee all the reviews are from real users. Also, you do not worry the risk that your app will be punished or removed by Apple.

In addition, the content of reviews they provide is valued. Each review is unique, and the content is high-quality, too. Each review is the reviewers’ real feedback after they have experienced your app. Also, you can choose your targeted country, they will give you the local reviews to promote your app effectively.

Reasonable charge

Maybe the price is the part app developers most focus on. In BestReviewApp, you don’t worry you will lose more than you gain. They will give you the best cost-effective service to promote your app on app stores. Also, there are some discounts you can get if you place a big order. They offer 10% discount for over 50 reviews and 30% discount for over 100 reviews. You can pay via PayPal, which is fast and safe. You can also contact the support via Skype if you have any questions about the review service.

Precise targeting

Just mentioned above, they have worldwide reviewers, which means that you can get app reviews from any country. Comparing with other kinds of reviews, local reviews are more appealing and effective to attract new users to install an app. Therefore, there is no country limitation for app developers to get app reviews in BestReviewApp. It exactly helps this company have more competitive than others.

The different app has different features and functions. If you buy app reviews from this company, they will customize your promotion plan according to your app. For example, when you upload your app link, they will analyze it and choose the most suitable keywords for your app. Then, they will guide their reviewers to leave positive reviews with these keywords. This method can increase the keywords search results on App Store so that increase app downloads.

Guaranteed servicebuy app reviews - guaranteed services

BestReviewApp offers professional and completed service to help you get app reviews on App Store. They have helped more users to achieve their success and build a good reputation in the past years. What they do is not only give a good review service for you, they also hope that all the app who have used their service will increase downloads and the ranking on App Store. They support 24/7 service to answer your questions. If you are not happy with their service during your order, you can contact their support at any time.

what’s more, the after-sale service of this company is also a bright spot. After finishing your order, if you find your reviews disappeared or be removed by Apple, you can contact their support. Their experts will analyze your app and draw out a complete plan to make up your loss. All the service is to make you worry-free and risk-free. Once the reputation has built among old users, they will return back and introduce more new friends to buy app reviews from this company. It is exactly their strategy to marketing their service.

In conclusion

From the above, we have known the benefits of buying app reviews and why you should choose BestReviewApp to get app reviews. As an app developer, getting more app reviews is a must to do to promote and market an app. Combining with the information mentioned above, BestReviewApp is one of the best choices for you to get app reviews.

15 App Store Optimization Mistakes Every Developer Should Avoid

app store optimization mistakes

Today there are more than 4 million apps in the app store and the biggest challenge developers now face is maximizing their app’s visibility in this already oversaturated market, and the best way is to do app store optimization. Therefore, we listed 15 app store optimization mistakes that most developers should avoid.

Not Knowing That ASO Exists And Its Impactsapp store optimization mistakes - aso

It is weird but there are people out there who don’t know that ASO exists. App Store Optimization (ASO) is the process of optimizing an app so as to maximize its discovery in the app store, improving app visibility and download rates. Therefore, it directly impacts a business.

Not Using The Right Keywords in the Right Fields

Depending on an app, finding the right keyword can be difficult or easy. The right step every developer should take is to find keywords that define your app in a clear and precise manner so that when users come across your app they will be able to know what the app is about and what it offers within seconds. Using the right keywords is very crucial to improve your app visibility on App store.

Assuming Visual Elements Don’t Impact ASO

Most developers think that search store optimization is all about increasing traffic. Even though traffic is essential for your app ranking, it is equally important to be able to convert this traffic into downloads or installs. Creating a pleasing and attractive design increases an app’s download and install rates.

Not Running Tests to Improve Your Metricsapp store optimization mistakes - tests

For most marketers, marketing is all about measuring and data. This is another one of the most common app store optimization mistakes. There are helpful features on App Store that let you test run various aspects of your app to measure their impacts so as you know which is generating more traffic and which is not. This will allow you to make adjustments accordingly preventing future setbacks. Remember nothing is completely proved not until it is tested.

Not Localizing Your App

In case you are targeting a wider market that goes beyond your geographical boundary, it is a good idea to localize your app listing to languages of the country where your potential customers are. Both Google play store and Apple app store let app developers localize their apps so as they become visible everywhere. Localizing will not only boost your visibility but will also improve your install and download rates.

Thinking That Product Promotion Doesn’t Affect ASO

One of the factors that app stores consider when it comes to a number of installs and app ranking is the promotion. When app store realizes that your app gets download every time users visit it is likely to favor the app more as it sees that your app is user-friendly. One can boost their app install through paid ads, influencer marketing, building a landing site for your app and much more. Product promotion is a very powerful tool in app store optimization.

Focusing On Wrong Keywordsapp store optimization mistakes - keywords

When it comes to optimizing your app through keywords, relevance is very important. It is very important to use keywords that best define your app, and most developers would make this app store optimization mistakes. Once you have found these keywords, it’s good to test them to find out which rank top according to ASO. Using irrelevant keyword or too much jargon is useless in ASO and might even make your app be kicked out! Read this guide to learn more about how to choose right keywords for your mobile app.

Using the Same Strategies on Both Google Play And Apple App Store

When it comes to ASO, both Google Play and Apple App Store have their own particulars. It is important to first find out how each store works and how ASO strategies work in each one of them. Since apple app store and Google play store are different, then it means their ASO strategies are different hence why would you implement the same strategies.

Thinking ASO Is a One-Time Thing

Thinking ASO is a one-time thing is another one of app store optimization mistakes. ASO is a continuous process and not a one-time execution. Algorithms keep changing due to keywords, competition, reviews, and rating hence it has to be constantly tracked and observed so as your app doesn’t become obsolete. Remember ASO isn’t a sprint but rather a marathon.

Not Keep Tracking Your Competitorsapp store optimization mistakes - competitors

Any app developed is likely to have three types of competitors; one that is similar to your app, one that competes for top charts and one that uses both strategies.  Since your app is likely to be one of a kind in the app store, not keep tracking your competitors is also one of the app store optimization mistakes you will ever make. It’s important to monitor how your competitors rank, it will also enable you to discover trending keywords and features you could possibly consider including in your app.

Doing Black Hat Optimization

This is a cruel reality on both Google Play Store and Apple App Store. Doing fake reviews, installs, searches etc can work but you will not know when they stop working. It is like gambling and you will never know whether your app will make it or not. So if you really care about your app, don’t do this!

Not Using Right Tools

Since ASO was discovered, we have witnessed several tools emerging that focus on tracking anything related to apps’ discoverability on stores. The tools consider an app’s rankings, ratings, competitors, reviews and much more to provide you with helpful suggestions that you could consider including in your app to improve its visibility. These tools will allow you to monitor how your app behaves in the app store and hence it will be a mistake to fail to keep track of these tools.

Not Follow ASO Rules

ASO rules are there for a reason and not following them might result in your app becoming obsolete or even kicked out of the store. It is very important to follow and implement these rules when building your app. They will not only enable you to stay updated but also improve your app visibility.

Failing to Constantly Update Your or Learning App Store Algorithmsapp store optimization mistakes - algorithms

Since ASO is a continuous process it means its algorithms as well keep changing whether on websites or social media accounts. Apple App Store, as well as Google Play Store, normally update their own algorithm every now and then. Therefore, it is advised to keep your app up to date with the app store algorithm. Otherwise, you will not be able to notice any changes that might arise which will, in turn, mean you will not be able to react in a timely manner.

It is very important to quickly change when you notice the algorithms in the store have changed otherwise your app will be negatively affected. Follow ASO experts as well so that you be in the know in case of any new upcoming or discovery.

Assuming ASO Is Apps’ SEO

Even though SEO and ASO might seem similar in some ways they are not the same. ASO is ASO and SEO is SEO. SEO is a search optimization process that improves a website’s visibility in Google search whereas ASO is an app store optimization process for maximizing an app’s visibility, boost conversation rate and ultimately increase downloads and installs. Both processes work differently and hence one should assume that they are the same and use the same tactics on both platforms. It is recommended to follow each of the processes’ rules and regulations for you to get the most out of each.

In conclusion

App store optimization is a must to do for app developers to promote their apps. While there is still some app store optimization mistakes most developers would misunderstand. In order to avoid this situation, learning about these 15 app store optimization mistakes mentioned above will be helpful.

 

How to Choose a Good App Review Service Provider?

app review service provider

choose good app review service providerAfter understanding the importance of good app reviews and how to get app reviews, you need to know how to choose a good app review service provider. There are a lot of crap out there who will boast to the end of the world that they will offer you the best services at expensive costs only for you to find out that they can offer nothing. In fact, they don’t understand the job you contacted them for but they just want your money.

There are certain things to look out for when sourcing for a good app review service provider. Even the bible said by their fruits you shall know them. Some people might notice that all they need to go for are the popular app review service providers who charge outrageous prices believing that the price gives better quality. However, this is absolutely wrong, because quantity in no way determines quality rather you need to carefully scrutinize every app review service provider that comes your way and look out for these qualities as stated below.

Be prepared for app quality

Before you choose the app review service provider, ensuring your app quality is very important. No one would like to install or review an app with low-quality on app stores. Although you choose to buy app reviews, you have to guarantee the quality of your app. Only in this way, the reviews you have bought could match your app. Also, the Apple will believe the reviews are organic and don’t publish your app. To improve your app quality, you can try app store optimization(ASO). It is an efficient way to make your app more visible on app stores so that grow installs and revenues.

Quality reviews from real people

This is one of the most important factors to determine in picking an app review service provider for your app. A lot of service providers claim they can give you thousands to millions of reviews, but is it really original? Is it permanent? Are these reviews from real people? Can they prove the Genuity of the reviews they are offering you?

choose good app review service provider - quality reviewsThese and some other questions are what you need to ask the app review service providers before giving them your money because it has become a common scenario of giving reviews from fake profiles and users, yes you will get millions of reviews from the service provider but they might be reviews from fake users, these reviews from fake users are easier to get and saves them stress and money which in return doesn’t work for your app.

You may have encountered this once and wonder why after so many reviews a service provider offered you your app is still not getting necessary recognition? The answer to you is that reviews must have been from fake users who don’t even exist. You need to be patient and careful before losing your money to an app review service provider.

Low prices

Yes as we said earlier, you need to be on the alert, there are good app reviews services that offer very cheap and giveaway prices with quality app reviews from real users compared to some popular ones. They just charge you an outrageous sum for doing absolutely nothing other than deceiving you into believing they gave you the best app reviews. About this, Bestreviewapp is a good example in this niche. They guarantee all the reviews are from real users to promote your app.

Good support

choose good app review service provider - good supportA good app review service provider knows what your app is all about and wants your success because you have patronized his/her service. After giving you good positive app reviews from real users, they give you further support because they want your app to receive the feedback it needs to gain popularity within mainstream phone users.

Refund guarantee

A good app review service provider is not just concerned about your money, they want to give you a quality service too. They are sure of giving you a 100% quality service and they will always tell you if you feel unsatisfied with their service there is always a money back guarantee if the reviews don’t work for you. This way you don’t totally loose at both ends.

Patient and heart-warming

During the process of buy app reviews, there must have been a lot of problems you would meet. In this time, a good app review service provider will give you a great solution with patient and careful. They will not complain at any time, and the ultimate goal of them is to create a good user experience. Actually,  it is indeed because their kind service that they can get a good user base and build a great reputation.

After-sale serviceapp review service provider - after-sales provider

After providing the app reviews for customers, which not means that the order is ending. A good app review provider will support you until your app gets a good result. If the reviews you bought cannot bring the good results for your app, you can contact them to make up. A reliable provider will analyze the problem and draw up a new plan to promote your app.

In conclusion

In the mobile world, there are numerous app promotion service providers claim that they can boost app ranking and increase app downloads easily. While, you have to sharpen your eyes to choose a suitable one from the fierce competition. These tips mentioned above can help you make a clever decision. If you find more methods, welcome to leave in the comment section.

 

What Are the Best Ways to Promote iOS Apps?

promote iOS apps

promote ios appsA mobile developer’s success in creating an amazing app is just the beginning as it opens up massive opportunities to make it big. It’s time to let people know about your unique offering sprung from your brilliant ideas and creativity! Investing time and efforts in any or all of these proven effective ways to promote iOS apps are well worth it.

Free and Paid Version

Form a large user base by making your app initially available for free, whether in the form of a trial version for a limited time or with ads. Let your customers enjoy a free trial that’s useful enough, and still offers them the option to upgrade through an in-app purchase as they wish. This gives users the flexibility to download and keep it on their device without costing them anything. At any point in time, they can have access to full features and instantly acquire more functionality by getting the paid version. You benefit both ways, where you gain profit on ads driven by the free app and from the revenue generated by purchases made.

Social Networking

Promote iOS apps by posting about it, announcing to all your friends, family, and colleagues across popular social network accounts. Submit your iPhone/iPad app information to sites like Facebook, Twitter, Google Plus, etc. and bookmarking sites such as Digg and Stumble Upon for optimal media exposure. Making your presence known on these favorite places significantly increase visibility and traffic to your app’s page.

Run A Contest

promote ios apps - run a contentGiving freebies, running a contest, and discounted coupon codes never fail to attract a good number of interested customers, especially for new and recently launched apps. Promotional items like coffee mugs, pens, T-shirts, and buttons are common giveaways which people fascinatingly still find useful. Physical items help create brand awareness beyond the digital world.

Buy App Store Reviews

Every mobile developer has a different marketing budget and favored strategy to promote iOS apps, but getting an app or game reviewed is a must for all developers. A higher rating equates to more downloads since users tend to listen to good feedback from real people. Your app attains popularity with users helping you effortlessly spread the word through the stars and comments they put in place. You can never go wrong in buying app store reviews which ensures positive responses, making it one of the most effective and efficient ways, if not the best in getting the results you want!

Build A Website/Landing Page

Create your very own website where you can showcase more of your app without the restrictions of the app market description page. Keep it simple yet striking with a well-designed landing page or an attractive one-page site. Promote iOS apps by incorporating banner images that direct online visitors to your mobile app rather than staying on the mobile site. They can quickly download your app in a click of a button whenever they want.

Advertising

promote ios apps - advertiseAdvertisements work for all kinds of apps, as long as you find the right websites with a suitable niche to buy up an ad space. It’s even better if you can find bloggers who are willing to promote iOS apps and coordinate directly with them. If you have money to splurge, go all out and go with the route of TV advertising and celebrity endorsements to reach a large audience and construct a strong user base.

Press Release

The newness factor linked to an app creates anticipation to users, thus press releases do wonders in boosting apps to high ranks and increasing the number of installs. General or specialized media typically mention the latest and coolest apps on their pages, as well as prestigious awards if any to make a good first impression. Draft a press release that has screenshots of your app and tells of your brand’s story. It should also include your website’s URL and a download link, then promote iOS apps by sending your exclusive content to press targets.

Email marketing

You could collect the Email of potential users via Facebook and Twitter. Then, you can send them an email and notify that you have uploaded a new app on app stores, hoping they will install and leave their feedbacks. This method is more effective than others since you have a targeted goal. Of course, the email also can be received through other channels, for example, the recommendation of your clients and friends.

Create an appealing videopromote iOS apps - create a video

The video on the app store is the only dynamic part app developers can use to represent their apps. You have to make your app more creative, funny, attractive and worthy. In order to get more new users to install your app via the video, you can start with a story. A story that shows your app and the experience when you create it. But, you should control the time of video within 30 seconds. A too long story will give users a boring experience so that drive them to leave your app alone.

Put your app on review sites

There are many professional review sites who majors in reviewing other sites objectively. The sites are reviewed by them must receive tons of traffic and exposure. So,  if you want to increase the exposure rate of your app and get increasing downloads, you can try to do this method. While, before you upload your app to these sites, you have to guarantee the quality of your app is value. Or, the results will not let you happy.

Time-limited downloads(For paid apps)

Usually, users would like to install free apps rather than paid one. Therefore, if you have a paid app, there is a big challenge for you to get app installs. In this time, time-limited downloads is a great method to achieve your success. During the activity, your app will gain numerous installs and traffic, which lays a great foundation for the later app promotion.

Cooperate promote iOS apps - cooperate

If you are a developer who has not enough time and efforts but budget, you could cooperate with a professional app promotion company to assist you. You should believe your spend is valued and can receive a good result in return. Nowadays, there are many companies offering app promotion service, including app installs, app reviews and ratings. However, in this big and complete marketing, you have to sharpen your eyes to choose a reliable one, like AsoTop1ReviewApp4u.

Generate high ratings

App ratings have a big impact on app ranking on App Store. Especially in the iOS 11,  Apple has raised the role of app ratings on App Store. So, to face the new situation and stand out from it, you have to spare your efforts to get app ratings. Just like the app reviews, it is hard to let users leave their positive reviews and high ratings. You can incentivize them to do or buy app ratings from a  trustworthy provider or company.

Celebrity endorsements

Most successful businesses have benefited from the celebrity endorsements. Maybe there are many developers have not enough budget to pay for the celebrity to promote iOS apps. While, don’t worry, there is still a chance to for you. Connecting to your special and respectable industry, asking the influencers of this area to help you promote iOS apps is a good way. It is a cheaper way than others and related to the mobile industry.

Blog marketingpromote iOS apps - blog marketing

If you have created a website for your app, why not update the blog to attract more new traffic and users. Pay attention to the hot topic of the mobile world and write blogs are essential for you to promote iOS apps. In addition, you can also publish the guest post and Press Release to increase your app’s exposure rate.

Conclusion

Out of the millions of iPhone/iPad applications to date, it won’t matter how awesome an app is without proper promotional strategies in place to pinpoint and connect with your audience. These 7 tips are certain to help developers promote iOS apps efficiently in the shortest time and produce dramatic results over the long-term.

What Should You Do to Improve App Keyword Ranking?

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Improve App Keyword RankingKeyword optimization has been one of the most important aspects of SEO for a long time. Its dynamics have changed over time but keywords are still important for search engines to rank your pages. This is also true for the App Store and Google Play store. If you want your apps to rank high on these stores, you need to improve app keyword ranking effectively. There are millions of apps between the two major mobile app stores and you have to do it right to make sure that your app’s keywords help your app rank higher. If you want to improve app keyword ranking for these stores, you should follow certain strategies. Make sure to follow these tips to choose the right keywords and rank them higher than the competition.

Conduct Keyword Research

Like SEO, app store optimization also requires keyword research to find the keywords that best address what your target audience is looking for. These keywords are required to be entered into the App Store’s keyword box. The keywords will be used all across your app store’s page. Apple has shown increasing support for plurals too.

Make sure to choose the right keyword research tool to ensure that you are choosing the right keywords that define your mobile application. It is important to make the most of the available character space when choosing the keywords.

Dealing with Overused Keywords: If you notice that a keyword has been overused in your segment, it is recommended to choose alternatives like synonyms or other strategies to make them more unique. However, it is important that the variations are used by people.

You will find average-searched keywords and highly-searched keywords. It can be much more difficult to improve app keyword ranking for the latter than for the former. It will be better to maintain a balance between the two.

Improve App Keyword RankingKeywords vs Key Phrases: When it comes to choosing between key phrases and keywords, it is recommended to break the keywords list into individual words. So if your recommended key phrase is “fitness trainer”, you should list it as “fitness, trainer” in the App Store’s keyword list.

Follow these tips when optimizing your app store presence for keywords:

  • You should focus on finding the most relevant keywords for which your app can rank higher. This is contrary to ranking higher for specific keywords.
  • The number and rate of your app downloads will have a big impact on your app’s rankings in search results. So if your app generates a higher number of downloads, you can consider ranking higher for more competitive keywords. You can get these keywords from your competitors.
  • If you don’t have a large volume of downloads, focus on less competitive keywords. You should gradually start targeting more competitive keywords when your download volumes increase.

It is important to keep in mind that as your app’s performance changes over time, you should conduct keyword research again and again to make changes to your app keyword strategy. This is important to improve app keyword ranking for a long term.

What Makes a Great Keyword

When choosing your app keywords, it is important that you don’t base your decision on one or two factors. For example, most app developers will select keywords after considering the number of searches they are generating. You should rather consider the following key factors when choosing the right keyword:improve app keyword ranking - keywords relevance

  • Relevance: Consider how relevant your selected keywords are for your application. Consider whether someone searching for your app is interested in what you have to offer. Also consider how likely they are to download the app.The keywords that you choose should match the function and targeted users of your app.
  • Competitiveness: It is never a good strategy to rank low for a highly competitive keyword. Target keywords you can rank higher for as long as they are relevant and generate a decent volume of traffic. You don’t want to rank 500 for a keyword that generates millions of searches. People will not scroll down beyond the top 10 results to search for an app. You can check the competition index of keywords by searching them on app stores. If there are many search results, which means the apps covering this keyword are less. If there are more results when you search this keyword, which means it has high competitiveness.
  • Search Index: The search index stands for the popularity of keywords. The higher search index the keyword gets, the more traffic it has. Usually, the keywords that have high search index but low competitiveness are the best choice for app developers. If you use this kind of keywords, your app will get the maximized exposure rate and get increasing installs.
  • Keywords Attribute: Keywords attribute has a huge impact on app installs and ranking on app stores. As we all know that keywords include brand words, behavior words, the words of competitors, function words, professional words and high-difficulty words. App developers should focus on the behavior words, the words of competitors and function words. If your app has a good reputation, you can pay attention to the brand words. Also, the words of competitors should put in the section of keywords filed to ensure the security.

Once you come across keywords that meet the best of both these criteria, you should choose the one that receives higher volume of searches.

Improve the volume of keywords coverageimprove app keyword ranking - keywords coverage

An effective keyword not only can improve app keyword ranking on app stores, but also can grow numerous organic traffic in a short time. There are some useful methods to increase the volume of keywords coverage:

  • Analyze and track the keywords of your app: Learning about the keywords of your app is very important for app developers. You should know the total volume of keywords, the change of your keywords, the keywords ranking and the search index. This method can help you find the most effective keywords, replace the bad keywords so that design a complete plan of your app.
  • Expand your keywords by analyzing the keywords of competitors: There are 3 main methods to expand app keywords: create some long tail words via your keywords, analyze the words of competitors and find more effective keywords via keywords tools. The competitor’s keywords is a valued place where you should spend more time on, which can give you a happy result.

Using Keywords to Optimize your App

Once you have identified the best keywords for your app, you should use them using the following tips to improve app keyword ranking:

  • App’s Title: The title has one of the most important roles in keyword optimization. It is important that the primary keyword is included within the title. It will have a big ‘boost’ for your app’s search-ability. Your app is more likely to be found by searchers.
  • Description: This is where you can use the other targeted keywords. Remember that app’s description is limited in terms of a number of words. You should choose the best keywords to add it in a uniform manner.
  • App’s reviews: App reviews also can provide some effective keywords for your app. You can collect all reviews from users to find the effective keywords of your app. Also, app reviews can reflect the problems of your app, which can help you promote your app effectively. Of course, if you have enough budget, you can buy app reviews with keywords from a reliable app-review provider.

In the description, you should be describing what your app does, its key highlights, and any awards or accolades it has won. This is where your visitors get most of the info about your app. So make sure that you provide the best details about your application.

Improve App Keyword RankingWhen creating your app’s name, it should be unique. There should be no resemblance to any of the popular apps on Google Play or App Store. If there is any resemblance, it can undo all your keyword optimization efforts. there is a good chance that the app store will autocorrect searches so that searchers find only the popular apps and not yours.

Don’t Repeat Keywords: If the identified keywords feature repetition of same words, you should leave out the repeated words. You should not repeat the keywords both in the title and description.

Conclusion

When it comes to app store optimization, keywords play the most important role in helping your app rank. Make sure to follow the above-mentioned tips to improve app keyword ranking. It doesn’t matter how great an app you may have designed. If you don’t optimize your app effectively for the App Store or Google Play store, it will not rank high enough to drive the desired volume of downloads. App store optimization is the equivalent of marketing. You may have the best and most reliable product with all the key features on the market, but if it is not promoted well, it will not have buyers.

How About Buying iOS Reviews to Promote Apps On App Store?

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Reviews are very important because they speak a lot about a particular product. Any person that wants to download an app from the app stores will first read reviews about it. The best reviews are those that are honest and speak the truth about the product. They should highlight both the positives and negatives. Features should be stated and functionality explained. Many users wonder about the best way to promote apps on App Store. The answer is simple. This can easily be achieved if you buy iOS app reviews. The following are the reasons why you should use this method to promote your app.

Positive Reviews Encourage App Downloadsbuy ios app reviews - increase app downloads

Buying iOS app reviews from a reliable company will enable you to get increasing app downloads. The reviews they provide are all from real users all over the world. They will install your app and leave positive reviews after they have experienced your app. A data shows that 85% users would like to install an app that has more positive reviews on App Store. Therefore, buying positive app reviews have a huge impact on improving your app downloads.

Good App Ranking Is Based On Positive Reviews

Apps rank highly are based on the volume of positive app reviews. The apps reviewed by more happy users always at the top on App Store. This is the reason why you should buy iOS app reviews. The professional app-review provider will help you boost your app ranking via effective methods. Also, once you get a higher ranking on App Store, the app downloads will be increased accordingly.

App Reviews Can Increase the Coverage of Keywordsbuy ios app reviews - increase coverage of keywords

Another advantage of buying iOS reviews is that most of them are keyword based. You can add some main keywords in reviews so that make your app more visible on App Store. In this way, the users will likely find your app through searching some relevant keywords. Such reviews will, therefore, help to promote apps on App Store effectively.

The Reviews You bought Are Trustworthy

Most iOS app reviews you bought from a responsible company are trustworthy. They usually reflect the truth and feedback of your app. They are not like some fake reviews that are written with the aim of incentive installs, all the reviews are provided by real users who have installed your app and leave their feedback directly. Because the positive reviews can help you build a reputed app and boost your app ranking, buying iOS app reviews is a smart decision for you.

App Reviews Reflect on the Quality of App

Just we mentioned above, app reviews are the feedback of your app. Therefore, we can learn about an app through browsing the reviews of the app. If there are more positive reviews, which shows that the app is worth installing. On the country, if there are many negative reviews, you have to think twice before downloading this app. Thus, in order to improve your app quality, you can buy iOS app reviews from a reliable company to help you achieve this goal.

More Positive Reviews Help Build a Good Reputationbuy ios app reviews - build good reputation

Just like buying some goods in our life, if there are many people have given a high praise to this product, most people would prefer to spend their money on it. It is same for apps, a good reputation can drive more app downloads and grow more new users to installs this app. So, to save your time and effort, you can choose to buy iOS app reviews to promote your app usefully.

The Number of Reviews Affects Your App Downloads

The number of reviews is very important, which will make people believe that the app you target is good and have more happy customers. Many app reviews also help to improve ranking on App Store. The more positive app reviews you get, the more app installs and higher ranking you gain.

Reviews Enhance Your Understanding of App

Buying iOS reviews will enable people to have a better understanding of a certain app on App Store. They will learn about the functions, the features and the feedback of your app. If your app has a high-quality content, which can drive them to install your app and give you a positive review, too.

App Reviews Help Generate High Ratingsbuy ios app reviews - generate high ratings

As we all know app reviews have a huge impact on app installs and other factors, which can also help you generate more high ratings. Reviews include different ratings. Some have 5-star ratings, others with 4 or 3-star ratings. Only positive reviews can help you get high ratings, so it is self-evident buy positive iOS app reviews is crucial for app developers.

Final Thought

In conclusion, reviews determine whether a particular app will be downloaded by users or not. The best reviews should be honest and real. Fake reviews will cause you lose many potential users and reduce your app ranking on App Store. Ratings are also important because any app with high ratings is more likely to be downloaded by users when compared to one with low ratings. All in all, there are many benefits for you to buy iOS reviews to promote apps on App Store.