The smartphone era is upon us, people do almost everything with it, as a result, almost all enterprises from all walks of life are developing their own apps to reach more users online. However, developing an app is only half of the battle, to generate business growth through apps, it’s necessary to make it as ranked app, Here are the best ways for you to know how to boost app ranking.
Gather Traffic and Downloads
In order to have a good ranking for your app, a certain amount of downloads and traffic are necessary, like 5,000 to 10,000 downloads increased in a short time. Especially for those new apps, it’s the most important period to gather as much as traffic , due to the App Store always puts a high weight for those new apps.
Keep It Consistent
If you find your app on the top chart accidentally one day, don’t get too excited, this is not enough at all. You need to keep this growth pace at lease for several months till its position on the top chart remained relatively stable. Like increasing 20,000 downloads monthly to maintain the top ranking. Otherwise, the ranking is very easy to fall, at that time, you will need to pay more to rescue its ranking.
Engagement and Retention
User retention will affect the app ranking, the App Store values users’ engagement and feelings. To do this, you will have to find out what your users think about your app and what they love. You can discuss with your app fans to listen to their voice to make an app they love. A personal sharing by your users is more powerful than just a “like”. App Store gives more weight to apps that are popular with users.
Regularly Update and Upgrade
Keep a regular update for your app, one side, it will make your users feel they are concerned, their problems are fixed and their suggestions are adopted. This will be helpful to encourage them stick and engage with your app. On the other side, it also sends a signal to the app store and let them know you are keeping spending time and energy in improving your app experience. This is very helpful to maintain and boost your app ranking.
Optimize Screenshots and Descriptions
The screenshots and descriptions will not affect the ranking directly, but it’s indeed very important for the conversion. Quality screenshots and good description help to lead potential users to click, download, and install. Then, a high conversion will definitely help to boost the app ranking.
Pay Attention to Icon Design
The app icon is the first thing for the potential users to locate your app in the search results after searching your app name. If your app icon is too complex or not easy to be found, it will probably be neglected or uninstalled eventually. Too many uninstalls are harmful for app ranking.
Do App Store Optimization
ASO is important and necessary. There are a lot of skills about ASO, like optimize your app keywords, titles, names, screenshots, etc. We have posted an article about ASO guides before, Click what is aso to get the complete details.
Improve Ratings and Reviews
A certain amount of positive reviews help to generate credibility and also attract more users to download your app. Good reviews will notify those potential users that your app is high recommended and good reviewed by other users, which will help to generate more installations. Apart from this, it also sends a signal to the App store, telling that your app is high recommended and should be boosted to the top chart. Learn importance of reviews and ratings in this post.
Care Social Platform
Don’t forget that people communicate and share with Facebook, Twitter, Instagram, and so on. Make sure that you can be connected by at least one of these ways. Also, you need to focus on how to get users share and spread your app with their personal social media accounts.
Boost app ranking is not an easy task. However, as long as you tried the ways above, you will experience the app downloads increasing and app ranking soaring.