How to Do Google Play Store Optimization to Rank Your Android Apps Better?

Google Play Store Optimization

When you create a new Android app with innovative features, you are certain that it is going to be quite popular with its users. But as long as you are unable to reach the masses, everyone will not be able to benefit from its functions. Implement these 6 Google Play Store optimization strategies to ensure that you achieve the best results from your app’s presence.

1. Keyword Research

The Google Play store and search engines, both need keywords to identify your app’s purpose. You will have to add appropriate keywords you want to target in all the content relevant to your app. So keyword research is the first step to Google Play Store optimization.

Start by brainstorming the keywords which are most relevant to your app, its functions, and features. Also, do some research on the keywords used by your competition. You should also check app reviews of your competition to find appropriate keywords.

2. Focus on Long-Tail Keywords

You should try to choose keywords that generate the high volume of traffic and have low/medium difficulty. The advantage of targeting such keywords is that they help boost your app’s visibility. There are several tools that can further help you identify the right keywords for Google Play Store optimization. This includes:

  • Google Auto Suggest feature
  • Google Keyword Planner

You can not only find keywords used by the competition but also explore new keywords.

3. Optimize the Title

The title of your app’s page has an important role in both Google Play Store optimization and in drawing the attention of your target audience. But you have to ensure that it is well created and optimized. The title itself is a crucial meta-data in app store optimization (ASO).

You can create an app title of up to 50 characters. Follow these Google Play Store optimization tips to ensure that it is well optimized:

  • The brand name should be short and easy to recall.
  • Make sure the most relevant keyword or keywords are used in the app title
  • Localize your app title by using a language specific to the targeted market
  • The perfect app title will be a combination of brand and keyword.

4. Optimize the App Description

The app description is also an important factor in Google Play Store optimization. It has an impact on both your app’s rankings and conversion rates. The app store’s algorithm will scan the description and rank your app based on the keywords it finds. At the same time, search engines will also rank your app in search engine results pages (SERPs) based on this factor. At the same time, the information you provide in the descriptions is also going to influence the decision of readers who come across your app page.

Google Play allows you to create an app description of up to 4,000 characters. Make sure it is an optimal combination of both keyword optimization and rich information offering. Avoid keyword stuffing and ensure that you define your app’s USP in this space.

It is important to create the description in a well-structured manner. It will be best to include the key highlights and features of the app in the upper part of the description to convenience the users.

Follow these Google Play Store optimization tips to make the most of your app’s description:

  • Make the most of the space provided by Google Play Store. A longer description leaves a deeper impact on both the Play store and search engines’ algorithm.
  • Describe the best features offered by your app.
  • Localize the description based on the markets you want to target.
  • Make sure to use mid and long-tail keywords after proper keyword research.
  • Use bullet points for clarity and better organization.
  • Make sure to mention all the certifications and awards won by your app. These elements add lot of credibility to your app, thus improving conversion rates.
  • Create a description that is easy to read. Write in short paragraphs.
  • Make sure to include a strong call to action.

You should also connect your social media profiles with your Play store presence.

5. Get More Reviews

One of the most common features between all the top Android apps is that they have a large number of positive reviews. Positive reviews impact both Google Play Store optimization algorithm and conversion rates. When potential users come across an app with a larger percentage of positive reviews, they are highly likely to download the app.

If you are finding it hard to get more reviews, you should reach out to existing users and ask them to leave feedback. There are programs that can allow you to prompt feedbacks after a user has opened your app for a specific number of times. Another method to build a large base of positive reviews is to choose paid strategies.

6. Create Innovative Feature Graphic

The feature graphic is going to make an impression on your target audience when they come across your app. Follow these Google Play Store optimization tips to ensure that it works bet in your favor to improve the conversion rates:

  • The logo or text should be centered both vertically and horizontally. This ensures easier visibility.
  • Make sure to use large sized fonts
  • Avoid placing key text or information close to the borders or on the bottom third area.
  • Feature graphic can be used with/without the icon. So, it should refer the app.
  • Conduct A/B testing to achieve optimal conversion rates.

You should also take steps to improve the visual appeal of your app. Create screenshots that perfectly define the functions and features of the app while also drawing attention. The Play store also allows you to add videos to explain the features of your Android app.

So follow these Google Play Store optimization strategies to ensure that your app ranks high and has improved conversion rates. It is important to remember that this is the continuous process and involves regular performance tracking and improvement.

15 App Store Optimization Mistakes Every Developer Should Avoid

app store optimization mistakes

Today there are more than 4 million apps in the app store and the biggest challenge developers now face is maximizing their app’s visibility in this already oversaturated market, and the best way is to do app store optimization. Therefore, we listed 15 app store optimization mistakes that most developers should avoid.

Not Knowing That ASO Exists And Its Impactsapp store optimization mistakes - aso

It is weird but there are people out there who don’t know that ASO exists. App Store Optimization (ASO) is the process of optimizing an app so as to maximize its discovery in the app store, improving app visibility and download rates. Therefore, it directly impacts a business.

Not Using The Right Keywords in the Right Fields

Depending on an app, finding the right keyword can be difficult or easy. The right step every developer should take is to find keywords that define your app in a clear and precise manner so that when users come across your app they will be able to know what the app is about and what it offers within seconds. Using the right keywords is very crucial to improve your app visibility on App store.

Assuming Visual Elements Don’t Impact ASO

Most developers think that search store optimization is all about increasing traffic. Even though traffic is essential for your app ranking, it is equally important to be able to convert this traffic into downloads or installs. Creating a pleasing and attractive design increases an app’s download and install rates.

Not Running Tests to Improve Your Metricsapp store optimization mistakes - tests

For most marketers, marketing is all about measuring and data. This is another one of the most common app store optimization mistakes. There are helpful features on App Store that let you test run various aspects of your app to measure their impacts so as you know which is generating more traffic and which is not. This will allow you to make adjustments accordingly preventing future setbacks. Remember nothing is completely proved not until it is tested.

Not Localizing Your App

In case you are targeting a wider market that goes beyond your geographical boundary, it is a good idea to localize your app listing to languages of the country where your potential customers are. Both Google play store and Apple app store let app developers localize their apps so as they become visible everywhere. Localizing will not only boost your visibility but will also improve your install and download rates.

Thinking That Product Promotion Doesn’t Affect ASO

One of the factors that app stores consider when it comes to a number of installs and app ranking is the promotion. When app store realizes that your app gets download every time users visit it is likely to favor the app more as it sees that your app is user-friendly. One can boost their app install through paid ads, influencer marketing, building a landing site for your app and much more. Product promotion is a very powerful tool in app store optimization.

Focusing On Wrong Keywordsapp store optimization mistakes - keywords

When it comes to optimizing your app through keywords, relevance is very important. It is very important to use keywords that best define your app, and most developers would make this app store optimization mistakes. Once you have found these keywords, it’s good to test them to find out which rank top according to ASO. Using irrelevant keyword or too much jargon is useless in ASO and might even make your app be kicked out! Read this guide to learn more about how to choose right keywords for your mobile app.

Using the Same Strategies on Both Google Play And Apple App Store

When it comes to ASO, both Google Play and Apple App Store have their own particulars. It is important to first find out how each store works and how ASO strategies work in each one of them. Since apple app store and Google play store are different, then it means their ASO strategies are different hence why would you implement the same strategies.

Thinking ASO Is a One-Time Thing

Thinking ASO is a one-time thing is another one of app store optimization mistakes. ASO is a continuous process and not a one-time execution. Algorithms keep changing due to keywords, competition, reviews, and rating hence it has to be constantly tracked and observed so as your app doesn’t become obsolete. Remember ASO isn’t a sprint but rather a marathon.

Not Keep Tracking Your Competitorsapp store optimization mistakes - competitors

Any app developed is likely to have three types of competitors; one that is similar to your app, one that competes for top charts and one that uses both strategies.  Since your app is likely to be one of a kind in the app store, not keep tracking your competitors is also one of the app store optimization mistakes you will ever make. It’s important to monitor how your competitors rank, it will also enable you to discover trending keywords and features you could possibly consider including in your app.

Doing Black Hat Optimization

This is a cruel reality on both Google Play Store and Apple App Store. Doing fake reviews, installs, searches etc can work but you will not know when they stop working. It is like gambling and you will never know whether your app will make it or not. So if you really care about your app, don’t do this!

Not Using Right Tools

Since ASO was discovered, we have witnessed several tools emerging that focus on tracking anything related to apps’ discoverability on stores. The tools consider an app’s rankings, ratings, competitors, reviews and much more to provide you with helpful suggestions that you could consider including in your app to improve its visibility. These tools will allow you to monitor how your app behaves in the app store and hence it will be a mistake to fail to keep track of these tools.

Not Follow ASO Rules

ASO rules are there for a reason and not following them might result in your app becoming obsolete or even kicked out of the store. It is very important to follow and implement these rules when building your app. They will not only enable you to stay updated but also improve your app visibility.

Failing to Constantly Update Your or Learning App Store Algorithmsapp store optimization mistakes - algorithms

Since ASO is a continuous process it means its algorithms as well keep changing whether on websites or social media accounts. Apple App Store, as well as Google Play Store, normally update their own algorithm every now and then. Therefore, it is advised to keep your app up to date with the app store algorithm. Otherwise, you will not be able to notice any changes that might arise which will, in turn, mean you will not be able to react in a timely manner.

It is very important to quickly change when you notice the algorithms in the store have changed otherwise your app will be negatively affected. Follow ASO experts as well so that you be in the know in case of any new upcoming or discovery.

Assuming ASO Is Apps’ SEO

Even though SEO and ASO might seem similar in some ways they are not the same. ASO is ASO and SEO is SEO. SEO is a search optimization process that improves a website’s visibility in Google search whereas ASO is an app store optimization process for maximizing an app’s visibility, boost conversation rate and ultimately increase downloads and installs. Both processes work differently and hence one should assume that they are the same and use the same tactics on both platforms. It is recommended to follow each of the processes’ rules and regulations for you to get the most out of each.

In conclusion

App store optimization is a must to do for app developers to promote their apps. While there is still some app store optimization mistakes most developers would misunderstand. In order to avoid this situation, learning about these 15 app store optimization mistakes mentioned above will be helpful.