What Are the Best Ways to Get an App Featured on App Store

get app featured

get app featuredYou have built an excellent app that has a large potential customer base on the App Store and you want to get the maximum downloads for it. You want to rank high in your category. And you want to get it featured on App Store. That is one of the most difficult things to achieve for an app developer. Getting featured is the ultimate recognition that your app can get on the App Store. So what can you do to get app featured on App Store? Here are the best ways you can go about it.

1. Design an app for iOS, not just one device

Start by building an app that is developed for the iOS platform. In other words, build it for both the iPhone and iPad. The app should be able to run device-based views and have a universal code base for communicating with the API and for app logic. Create more efficient in-app views with the help of Auto Layout and size classes. This can help your app render better on newer iPhones and iPads with larger displays. It will require a little more effort with the design and development phase to have your app reach for both iPhone and iPad platforms.

Remember that the App Store considers that it’s important for some apps to be universal to be able to get app featured.

2. Build for Apple devices

The more Apple devices your app can reach, the higher the chances that it will be eligible to get app featured on App Store. Besides the iPhone and iPad, you should also focus on designing for the following other devices:

  • Apple Watch (watchOS): You can also bundle Apple Watch apps with your apps. With watchOS 3, you can reach Apple Watch users with the simpler aspects of your app’s functions. The simple thing is that Apple is interested in helping those developers who would like to reach their users with this innovative new product. Even though the watchOS environment is not anywhere as big as that for iOS, developing for it can further help increase your application’s chances of getting featured.
  • Apple TV (tvOS): Apple has been serious about promoting those apps which were designed for tvOS that runs its Apple TV. There is some code sharing between iOS and tvOS apps and this has allowed many games and video streaming developers launch their apps across both the platforms. Even if your iOS app belongs to another category, it may still make sense on tvOS.

When your app reaches more Apple devices, it is likely to have more competitiveness.

3. Make the Latest Features

get app featured - latest featuresApple keeps releasing new features and technologies and your app should make the most of them. Make sure to incorporate its latest technologies into your application, and you further boost your chances of getting featured. 3D Touch is an excellent example. Integrate the tech into your app and there is a very good chance to get app featured on App Store.

3D Touch is the latest pressure-sensitive technology launched with the iPhone 6s. It has been adopted by many to preview in-app content or to get instant access to features.

4. Use Native Code

Apple gives more importance to apps developed in native code. When you share code between different operating systems, it has its costs in terms of end-user experience. There can be complications when there is time for updating your app for the new iOS versions. The Swift and Objective-C are the languages that help in making the most of the frameworks and APIs built into iOS. App’s developed in native code offer the best-possible user experience and allow you to easily embrace the newer technologies introduced in new versions of iOS.

5. App Store Optimization

The ultimate goal of getting your app featured is to drive more sales. You should not only want to get featured, you should want to stay featured for long. So make sure that your app page is properly optimized. Once you get an app featured on App Store and your page is not optimized, fewer people are likely to download your app.  And Apple will evaluate this and your app can get dropped out of the featured list.

So in order to remain featured, you should optimize your app page using the right ASO strategies:

  • Optimize your app title and subtitle
  • Build an eye-touching icon
  • Add some attention-grabbing screenshots
  • Optimize the keywords of your app
  • Improve the quality of reviews and ratings
  • Promote the app’s screenshots
  • Create an attractive video to grow users

If your app page is worth it, it would get Apple’s attention and is not only likely to get featured, it is also likely to stay so. App Store Optimization is big and you shouldn’t ignore it.

6. Maintain Your Downloads & Ratings

get app featured - downloads and ratingsBeyond the above-mentioned factors, Apple takes many other metrics into account when determining which apps to feature. Rating is among these factors. Most of the apps which are featured on the App Store have higher ratings. So you should try and keep the ratings higher than 4.0. The higher it is the better it will be.

The number of downloads is also a factor taken into account by Apple to get app featured on App Store. So you should start by getting a good number of downloads. Although the ultimate goal is to get the maximum possible downloads, it is also important that your app has an existing user base to provide Apple the performance metrics to evaluate your app.

7. Design a Great User Experience

User experience can be considered to be the most important factor in driving both users and Apple to take your app seriously. So if you want to get an app featured on App Store, make sure to design a great user experience. The more iOS users will love your app, the more the chances of it being featured. It is no longer enough to have a widely popular brand name.

If you can impress the users, you can impress Apple. The App Store simply cannot ignore your app if it can deliver better user experience. Design and develop an app that addresses your potential user’s needs and provides a solution to their problems in the best possible way. Make sure your app does that in a visually and interactively engaging way. This factor can perhaps be the biggest one in improving the chances to get your app featured on App Store.

8. Take Design Cues from Apple

There are many reasons why Apple stands out, and design is one of them. The iOS interface and the minimalistic design concept of the Apple Watch are pretty good examples. If your app’s design matches what it has to offer, it is highly likely to draw the App Store’s attention and may get an app featured on App Store. Design an app that’s smart and clean. In other words, focus on meeting Apple’s design standards.

9. Update Regularly

If you want to get app featured on App Store, make sure it is updated on a regular basis. There’s no denying that there are so many other factors involved, updating your app often by adding new features and improving the user experience can further draw Apple’s attention. Just updating can also help you get featured. The App Store has a section called the Best New Updates. If you have a gaming app that has been recently updated, it is likely to end up in this list.

10. Use Apple Pay for in-app payments

get app featured - Apple payEmbrace more of Apple’s products and features, and the more likely your app will be to get featured. Using Apple Pay for in-app payments is another strategy to improve your chances. This will make it easier and faster for you to have the payment process completed. Users will not have to provide details for paying. It will take just a click, and thus save time for everyone.

So if your app has in-app features that users can buy, make sure to include the Apple Pay option. This can also help improve the user experience, another key factor to get an app featured on App Store.

There is lot more you can do to improve the chances of your app getting featured on the App Store. You can use the iOS SDK, HealthKit to allow users to share their health data (for health apps). You may also develop an iMessage SDK extension. Another strategy is to integrate your app with HomeKit and connected home hardware.


So follow these steps to get app featured on App Store. Remember, there is no fixed rule to draw the App Store’s attention and get your app featured. You should ensure that all the performance metrics in Apple’s site are addressed. Your app should be developed to be future ready for the iOS platform so that you can update it often or whenever a new version of iOS is available. You should also follow closely on what Apple prefers so as to include those features. The combination of such strategies will help you increase the chances of getting your app featured on the App Store.

What Are the Benefits of Buying App Store Reviews?

buy app store reviews

Any App developer will freely acknowledge that successfully marketing their product requires nearly as much time and effort as producing it. The App market is incredibly crowded. It’s all too common for high-quality products to simply sink because inferior Apps have marketed themselves better. This is why many developers look to buy App Store reviews. Make no mistake this needn’t necessarily be buying hundreds of false five star reviews. Rather it’s the sheer volume of reviews that will propel a quality App up the rankings.

In this article, we’ll take a look at the best ways to buy App Store reviews. There’s a huge number of benefits to be had, all of which will eventually lead towards greater exposure and potentially vastly increased revenue streams.

Where to Buy App Store Reviews?buy app store reviews - where to buy reviews

Before looking into the many benefits of this style of a marketing campaign it’s important to highlight some of the most important considerations when selecting a review agency. Apple has clamped down significantly over the last two years on what they term to be ‘false’ reviews. This is understandable as they naturally want to support the integrity of their reviews system. However, who is to decide what a fair review is?

Apple seeks out and actively remove blatantly false reviews. These are easy to spot and in some cases, Apps have fallen from 20k+ reviews to less than a fifth of that figure – with predictable consequences for their ranking position. This is why it’s essential to use a review agency who uses multiple people from all over the world. Mixed IP addresses are vital to protecting reviews from being removed, as too is a mix of scores. Most good agencies will suggest that their reviewing team score well, but hundreds of five stars will always raise suspicions!

About the company provide app store reviews, I recommend Bestreviewapp. It is a professional app-review provider and have rich experience in this career. The reviews provided by Bestreview are all from real users all over the world, which can make you feel risk-free and worry free. Also, there is an app for app reviewers who will provide high-quality app reviews for your app. Thus, if you want to but app reviews from a reliable company, Bestreviewapp is a great choice for you.

Developers Who Buy App Store Reviews Gain Exposurebuy app store reviews - app exposure

At the absolute heart of this marketing system is generating exposure for the App. The App Store works with a number of reviews as well as their overall score. In such a crowded market it’s vital to climbing these rankings for an App to have a chance to become viable. Take something very basic such as picture editing. There are hundreds of Apps on the market offering this kind of service, but the vast majority of users will only use a dozen or so of the highest ranked. After all, why would they choose an unknown, not reviewed App hundreds of places down the listings?

Developers who buy App Store reviews will see their product rapidly climb ahead of much of the competition. It’s simply a means of adding legitimacy to the product, as after all if others have tried it and scored the App highly then others will most certainly follow.

Expect Fast Results And Enhanced Revenue

When an App is released it’s crucial to gain exposure right away. Apps that are fresh to the market and receive great interest (reviews) have a much better chance of ‘catching a buzz’. Obviously, it helps if the App is excellent at what it does, but it’s much easier to promote a new product than one which has been low ranked on the market for a long while.

The best way developers can do this is to buy App Store reviews. As an early initial push to gain interest it’s a small investment which can pay for itself very swiftly. Remember that after this early rise through the ranks other users will download and reviews that App. Ideally, this creates a snowball effect whereby interest grows exponentially. Most agencies will deliver hundreds of unique downloads and reviews within a very short timescale, and obviously the more the better especially when in a crowded sector such as gaming or social media add-ons.

Legitimate Reviews From Real Usersbuy app store reviews - reviews from real users

Web marketing has come a long way in recent years. The old cut and paste 5 stars ‘excellent’ format doesn’t cut it nowadays. Users expect more depth as this implies an honest and fair appraisal of the App. Developers worrying that is they buy App Store reviews that they are just hiring a bot really shouldn’t be worried. Their App will be reviewed by real people who know their stuff, and will give unique feedback each time.

Boost your app downloads in a short time

73% users would like to install an app has more positive reviews, so the reviews have a great impact on app downloads. The more positive reviews your app get, the more installs you will get. Maybe there are some developers will use other methods to get app installs, but you have to admit buying app store reviews is faster and more effective to get app installs than other. Also, it will save you much time and effort so that you can put these to other valid projects.

Gain a good reputation

App review, like the fame for people, is the symbol of an app. If your app generates more positive app reviews, which stands your app has a great reputation. And the reverse is equally true. Therefore, if you buy app store reviews, you will build a good reputation for your app. Also, the good reputation also can attract more new users for your app and increase the retention of your app.

More competitive than other appsbuy app store reviews - competitive app

Having more positive app reviews mean that your app has high-valued content and interesting functions. And app stores always show the high-quality app in the recommended lists, while the app reviews are the important affecting factor of improving an app. Therefore, if you want to become more competitive, you have to get more positive reviews through more crucial tips. To achieve this goal, buy app reviews is a good choice for you.


Remember that as mentioned at the top of this article, Apple is wise to the games that developers use to exploit the ranking system. Those who buy App store reviews aren’t doing anything wrong – they are simply providing an incentive for people to try their App. It’s no different to any other company handing out free samples for feedback.

Make no mistake even a modest sum put aside to buy App Store reviews can go a very long way. It’s rapidly becoming an essential factor for any company looking to release a new App or breathe life into an existing one.

The Most Recommended Ways About How to Get App Reviews


People’s purchase decisions are often influenced by reviews from others, so does app users. App reviews play a major role in boosting app ranking and hooking potential users. Accordingly, developers have to know how to get app reviews when landing apps in the App Store or the Google Play Store.

how to get app reviewsAlthough app reviews exert a decisive role, developers often find it hard to let users make good reviews for their apps. Contrarily, people who are willing to leave behind reviews usually have a really bad experience with your apps! They do so because they find a way to complain their grievances and discontentment.

In the increasingly fierce competition, developers should seek ways to get app reviews, since app reviews can’t just produce by themselves. We provide you several ways in this guide and hope they are helpful for you.

Develop a Real Good App

To develop a real good app is the paramount thing. Users often get a nice experience from a good-developed app and feel pleased to leave reviews. A real good app contains attractive designs, meaningful contents, clear descriptions, a fast operation, attentive and satisfactory services and so on. To build a high-quality app, most app developers have used app store optimization(ASO) to achieve this goal. ASO is a process of optimizing your app in app stores to increase the search ranking and app downloads. The app review is a crucial part of app store optimization, which can affect the app installs and retention rate. So, getting app reviews is very necessary for app developers. If you want to get app reviews, especially good reviews, perfect your app so as to make users leave app reviews of their free will.

Provide Exceptional Customer Services

Providing exceptional customer services has proven useful in how to get app reviews. This helps you exchange one to one message with your users within the app. Also, you can set a live two-way instant messaging window for users to communicate with each other. Besides, make a “Send Feedback” button that opens an email form. Users fill the form and make suggestions for your app. From this way, you avoid negative reviews, get app reviews and keep your users too.

Run a Contest to Get App Reviews

how to get app reviewsIt is quite useful to run a contest to let users rate your app on social platforms. Some forums contain sections where app developers run a contest to prompt users making reviews. As for rewards, you can present winners giveaways, gift cards or real cash. Thus, users are motivated to leave reviews. But make sure the contest is impartially held.

Implant An App Review Plugin

Many app developers choose to implant an app review plugin to get app reviews. When users open the app, the plugin will pop up later and ask users to rate in a polite way. Users usually have three choices-Yes, rate the app, remind me later, and no thanks. If users choose the first one, they are taken right to the App Store where they can leave app reviews. If they choose the second one, the plugin will prompt later.

One thing needs to be strengthened is timing the prompt. If it automatically open at the beginning, it will influence the speed of operation. Besides, the plugin should pop up only when users have completed their tasks. If not, it leaves a bad impression on users, let alone getting reviews.

Buy App Reviewsget app reviews - buy app reviews

Another method of how to get app reviews we recommend is buying app reviews. It is quite a difficulty to obtain reviews from users. Actually, the only one who is willing to rate your app is the one who really has a bad experience with your app!

To avoid that, you should buy good app reviews from companies. For instance, buy app reviews from BestReviewApp. It will make users all around the world rate your app. There is no need for you to worry whether the reviews are fake or not. BestReviewApp let real users download your app, play it, and then leave good comments. You can go to the official website to have more.

Incentivize Users to Review Your App

We all love free things, so does app users. Entice your users to review your app and reward them. Although pop-ups are helpful, users still are reluctant to rate your app. So, how to get app reviews? Incentivize them. You can provide gifts or real cash to motivate them. However, be meticulous when using this tactic, because Apple might remove these apps that incentive users.

Review Exchange in Social Media and Forums

Maybe you will think review exchange will not give you a perfect result in a short time, but it is free and the review is high-quality. The first important step of this method is to find the targeted users. Because only you have assured a goal, you will advertise your product effectively. Thus, before you put your app in social media and forums, you must find the relevant users about your app. For example, you can create a group in Facebook and Linkedin, introducing your app function and features in these groups. With there are many app developers who want to get app reviews, you can ask for their help and give them the same reviews in return.

Utilize Your Interpersonal Relationshipsget app reviews - personal relationships

Actually, your friends and relatives are the precious resources for you. You can’t image the great power of them. If your app quality is valued, you can introduce it to your friends and relatives. They will advertise your app in their friends’ circle so that you can get more and more app downloads and reviews. This method not only helps you get app installs, but also build a good reputation for your app.


Most app developers are not reluctant to use advertisement to popularize their app and get app reviews with the high budget needed. But it is the most effective and fast method. Also, advertising can leave a great first impression for users, and it has a huge impact to drive users to install your app. Only if your app has millions of downloads, you have not worried the volumes of positive app reviews. You must believe that what you give out comes back to you, and in most cases many times over.

Put Your App in Review Sites

If you want to get more positive app reviews, why don’t you consider put your app on some review sites? These sites always have a huge influence in app career, and you can get more app reviews form these platforms. But you must guarantee the quality of your app, because the reviewers would like to give positive and high-quality reviews for a valued app.


App reviews play an important role in app promotion process, so app developers have to pay more attention to app reviews. In addition the methods mentioned above, app developers have to combine the actual condition so that create more appropriate methods for your app.

What’s the Importance of App Reviews for Developers and Users

In the latest Apple Store algorithm, Apple gives a bigger weight to social factors in app ranking rules. Moreover, a report shows that reviews are the most significant factors when users search on app store. This means that if you get more positive reviews , the ranking of your app will greatly be improved. The most popular app is the most reviewed app. That is why app reviews become more and more important. You can read this guide to know more about the importance of app reviews for developers and users.

Part 1. The Importance of Reviews for App Developers

app developers

A successful app developer understands the importance of app reviews. App reviews are full of information of what users think of your app. Why are reviews important for app developers?

1. Get useful information about your app

You can easily know that bugs or problems your app is facing, which features need to be improved, advantages and disadvantages of your app.

2. Reply to user reviews

  • Gives users a great service support, which will help to attract more potential users.
  • Encourages other users to leave reviews, because they know that their reviews will get developers’ attention.
  • It may make unhappy, discouraged users to change negative reviews to good ones.

When replying to user reviews, you’d better know these tips about how to reply effectively. You can make a polite apology for any unpleasant user experience, and give your practical suggestions or solutions. Furthermore, notice users timely when bugs are fixed and ask them to re-review your app, which will increase more good reviews.

3. Analyze user reviews

  • Note down all feature requests, bug reports and general feedback, then decide which one need to be prioritized in the next update.
  • Have an opportunity to know about your competitors’app and improve your app.
  • Keep and improve the wow moment in your app to make your app stand out.

4. Contribute to boost app ranking

Get more good reviews will boost app ranking by ranking app to top charts and higher in searches. Besides, the latest good reviews also make app have a bigger chance to rank up. Therefore, update your description once update new features.

Part 2. The Importance of Reviews for App Users

app user rating

Why are reviews important for app users? Here we list two points.

1. Reviews help users to make a choice.

When we make a decision before downloading an app, firstly we’ll look at its title, secondly look at the numbers of reviews and little stars next to the app. Reviews are shared by app users, which can help users know whether other people liked it or not and why they did so.

2. Reviews written by genuine users are highly valued.

Reviews from trustworthy users with real and active profiles have more impact than others. Beyond that, the date of reviews also affects app ranking. People prefer to see the latest reviews. The more latest good reviews your app gets, the higher it will rank.

No matter for developers and users, reviews play a very big role. Bestreviewapp provides the service of buying reviews for your app. Thousands of app fans gather here to test, review and rate your app.

How to Prevent/Avoid Bad App Reviews

App reviews have a large impact in the app stores’ algorithms. So reviews are an important element of App Store Optimization (ASO). Bad reviews for an app can largely affect the chances of your customers’ app succeeding. And they are less likely to download some apps with bad or negative reviews. Therefore, Good and positive reviews for your app mean good word-of-mouth, effective marketing as well, and result in boosting app store rankings.

It is vital to take action to your bad reviews. Lots of factors will result in bad reviews. Users maybe have high expectations on your app, if you can’t follow these parts we’ll talk about the next, you’ll inevitably face bad reviews. This guide will introduce you about how to avoid bad app reviews, how to get positive app reviews and how to manage negative reviews.

Part 1. How to Prevent/Avoid Bad App Reviews

avoid negative apps reviews

These tips will help avoid a large portion of bad app reviews. However, Some bad reviews are inevitable, as some people are simply impossible to please – but many are easily avoided. Therefore, it’s essential that try everything possible to avoid as more as bad app store reviews.
Before your mobile app goes to market, make sure you’ve solved all of these following issues. Here, we provide you five ways to avoid bad app reviews for app developers.

1. Test Again and Again

Test your app again and again before publishing it to the App Store. You can do testing to quicken the process and smoothen the app process for your user.

2. Ensure App Users Know What to Expect from Your App

Video is frequently becoming the fastest way to show your app. Downloaders will know what to expect from the app by watching the video.

3. Have an Effective Customer Support

Effective customer service makes a big difference on a frustrated, unhappy, disappointed clients give negative reviews. When your customers are well attended for outstanding customer support, they are possible to share positive and quality reviews, even turn a bad review into a positive review.

Part 2. How to Manage Bad App Reviews

Handl Negative App Reviews

It’s both difficult and time-consuming to push the reviews back up once a number of poor reviews already exist. So you need to learn how to deal with bad or negative app reviews.

  • Make an Formal Apology

Whatever reviews said, just make an polite apology to your end users and reply them like “We’ re sorry for bringing you unpleasant experience, we’re glad that you help us find bugs, thank you for letting us have this chance to fix this for you, please do not hesitate to let us know if there is anything we can do to bring you a pleasant experience.”

  • Notify Users Timely When Bugs Are Fixed

Fix bugs quickly after you give the feedback and inform users to updated the new version in a pop-up window, then ask them to re-review your app in another pop-up window. If users are leaving negative comments because of bugs, this will help to decrease the negative app reviews.

Part 3. How to Get More Positive App Reviews

manage bad apps reviews

1. Incentivize Users

You can provide free upgrades or in-app present in exchange for a positive review.

2. Ask “Strategically”

When and how should you request your users to give a review for your app? When do they feel delighted and would they like to give you a review? You can start out to do from these two points.

  • Ask at the suitable time-Prompt users with a request to review your app after they have completed their task or just been awarded, because they are likely in a better mood and likely to give you a positive review.
  • Ask politely and be clear– You can send a two-parts question like, “do you like this app?” If they choose yes, redirect them to the app store. If they choose no, redirect them to an internal feedback page. By this way, you’ll only receive positive reviews and you can go over negative ones.

3. Keep Communication Open with Users

If you have an official website for your app, you can provide customer support or add a complaint/ feedback area on your site to make your users get in touch with you timely or bring feedback to you.

4. Buy App Store Reviews for Your App

Why do you need to buy app reviews? If you did everything above and other things you could, but you still can’t change the negative reviews for your app. At this time, you should consider getting app reviews by buying some quality and positive reviews for your app.

You May Want to Know: Benefits of Buying App Store Reviews

Why Choose Bestreviewapp to Buy iOS Reviews?

Bestreviewapp offers the most quality reviews containing 20-40 words for your app, which gather over 30,000 iPhone users all around the world. users IP, one IP address can be only used once to register a unique reviewer account.

Moreover, Bestreviewapp will maximize your ROI effectively and provide you professional customer services.

In Summary

Negative reviews have a large impact on the search discovery of your app in the app store. But if you work on building a great app and keep users happy, you can combat bad or negative reviews, and you’ll be one step ahead of your rivals and get more great reviews.

What to Do Next after Received Rejections from Apple?

what to do after received apple rejectionsIt’s frustrating when you received rejections from Apple review team, what’s more, it is not clear the exact reasons why your app can’t get through. Today, we will share possible reasons behind rejections and effective strategies you may follow.

First, it’s necessary to pinpoint the problem. Apple definitely will send you an e-mail with “no”, but they won’t give you the exact answer in the e-mail. There is a common reason for app rejection, especially the finance apps.

The Seller and Artist names/company names associated with your app do not reflect the xxx in the app or its metadata, as required by section 1.2 of the Apple Developer Program License Agreement.

Effective solutions are as follows:

  • Change the developer Apple-ID from individual to company to submit your app, especially for finance apps. There is a second option if the app submission is for your clients, ask your client add your Apple-ID in the developers’ group list of the app and then resubmit.
  • During the period of reviewing, delete or hide the brand name of banks in app content and functions at risk to be rejected.
  • App content provides more information about your company and brand.
  • Feedback relevant information and evidence to prove the brand app mentioned is your company.
  • Revise Apple-ID e-mail address from individual to app company and the website for support to company’ website.

There are similar reasons for other apps:

  • why received apple rejectionsShopping apps: meta data containing other apps’ Delete app title, keywords and description relevant to other brand and provide more content related to own company and brand in meta data. Feedback adequate information and evidence to prove the brand app mentioned is your own company to Apple reviewers.
  • Shopping apps: developer name and company name do not match with shopping platform or coupon provider mentioned in apps. During the period of reviewing, hide information and functions at risk to be rejected.
  • Medical apps: developer name and company name do not match with medical organizations apps mentioned.

For cloned apps, there are two ways to fix the rejections.

  • Hide information at risk to be rejected and make a revision to meta data, app icon, interface, and functions during the period of reviewing which can revise back after approval. One thing needs to mention is your app will gain a red card if Apple notices thus irregularities.
  • Design a completely different app.

App Store Optimization Infographic – How to Promote Your App

App Store Optimization InfographicApp Store Optimization (ASO) is one of the most effective ways to boost mobile app ranking in target markets. It’s equivalent of search engine optimization. What’s more, ASO brings genuine and good volumes of app installs. We will mention some basic knowledge of App Store Optimization   and a few of practical ways to implement it.

Why should practice ASO?

It’s quite different for users to find out a suitable app. App users may browser in app store for something new or download apps directly from bosom pals’ highest recommendations. However, search in app store appears the most effective traffic source. A study shows that 73% of mobile app installs are from search in App Store. Due to other channels’ poor performance, ASO becomes more and more vital for app visibility which is the reason why we should do app store optimization.

What is ASO for?

  1. Improving keywords coverage: This helps your app discovered in App Store and brings app exposure.
  2. Improving search results rankings of keywords: optimize app download conversions.
  3. Targeting specific users: optimize app users’ activation.
  4. Maintaining app ranking: search ranking is the only option to maintain and promote the current app promotion operation performance.
  5. Improving app weight: every app owns weight which is the key reference to proper ASO.

What are the key factors affecting ASO?

app store optimization factorsWe mentioned how important the ASO is. In the following, we have listed the main factors affecting ASO. Now, go on reading to learn the details.

App icon

App icon is the first chance for you to appeal potential users. App users won’t linger more time on your app if your app fails to make itself clear. The safe bet is choosing a simple and recognizable one.

App title

Beneath the app icon, app title plays a crucial role to boost app visibility. The app title should be appealing and preferably short including app keywords. Good app title is like the best advertisement slogan.

App keywords

Unlike Google Play, it’s available for you to fill 100 characters of keywords in Keyword field in App Store. App potential users will find your app when put in relevant keywords in the search bar, so it’s a big decision to make. Every character will cover 5 to 10 keywords at average.

Keyword search installs

Keyword search installs plays an important role in ASO. The more keyword search installs your app has, the higher ranking it will get, which in return helps you get more organic traffic and installs.

App reviews & ratings

app store optimization - reviews and ratings97% of app potential users will check app reviews before they finally download the app. Besides, app reviews are main reasons for app users to purchase paid functions and service. One thing to mind: once your app gets one-star rating, it needs more than 40 positive reviews or high ratings to make up. You may seek an app review provider for positive reviews and high ratings.

Users activation

The majority of app publishers may focus on users acquisition but seldom draw adequate attention to users activation. It’s essential that user experience of your app is good, but even paramount app will not definitely get equal users activation.

What are the top App Store Optimization tools?

With over 2 million mobile apps in app stores, it’s a challenge for a developer to make the app stand out. The right ASO tools are the shortcut to increase app downloads by boosting app visibility. Whether you want to optimize your keywords or track performance of ASO factors for a competitive edge, we will introduce a list of top ASO tools to make your app easy to find.

The ASO tools are as follows:

  • AppAnniehttp://www.appannie.com/cn/
  • SearchMan: https://searchman.com/
  • AppTweak: https://www.apptweak.com/
  • SensorTower: https://sensortower.com/
  • AppCodes: https://www.appcodes.com/
  • KeywordTool: http://keywordtool.io/app-store

A tool like AppAnnie can definitely guide you with ASO. Headquartered in San Francisco, App Annie offers analytic data for analyzing app store and advertising and comprehensive market data for developers and marketers with decision-making.

  • Key features: specialized in app keywords.
  • App stores: iOS Apple Store and Google Play.
  • Price: Store Stats and ASO tools are free.

How to assess Your ASO Performance?

app store optimization performanceIt’s essential to assess your ASO performance after you rack your brains to practice ASO. It’s a common mistake to fail to track your ASO performance to pick the best choice. There are some factors for you to assess your ASO properly:

  • More extensive coverage of app keywords: it’s essential to expand coverage of app keywords for each version.
  • Higher keywords ranking: it’s crucial for app exposure to boost app downloads.
  • More download volumes: one thing you may take consideration is to make the assess under the same circumstances. Make sure your assess of ASO performance during the session only practicing ASO with no other promotion.
  • Other factors: new activation rate, users retention rate, users activation and so on.

What should the content provider focus?

As a content provider, you must acknowledge your app keywords which matter most for users to find your app and keywords ranking. It’s also vital to have an idea of your competitor’ app keywords and keywords ranking. If you seek ASO agency for cooperation, keep close contact with ASO agency. Adhere to your cooperation strategies: never doubt your ASO agency and maintain enough communication to make your expectation clear.

What is the process of ASO?

There are something you’d better have a clue before you practice ASO: What your app is for? What is the specific group of your app users? Then it’s easy for you to sort out such specific group of app potential users and match them with relevant keywords which may be based on collected adequate data from App Store search suggestion or other relevant tools. Then there is ample evidence to target the most needed keywords to boost your app downloads.

One thing you need to remember, if you choose competitor’s app title for your app keywords, it may take risk of Apple’s warning. However, if your app keywords do not cover hot words relevant to the brand, there is no need to worry the risk.


As an app developer, it’s never an option but a must to do for boosting your app visibility in the competitive global ocean. Today we talk about some factors of ASO (app store optimization), it’s quite necessary for you to obtain the process of ASO and track its performance. We also hope our strategies will provide you more information about ASO and make your app more visible to potential users.

Best App Store Optimization Tips to Increase App Visibility

Best App Store Optimization GuidesHow to download an app on the app store? Most people will search the keywords or app name on the app store and download it. A survey shows that 65% apps are downloaded in this way. But how to make sure that the app store brings your app up when potential users search related keywords? In below, we gathered several app store optimization tips for you to get your app noticed when people search related keywords..

What is app store optimization?

App store optimization is the process that optimizes your app in app store by specific ways, which aims to boost the app ranking and increase the visibility to drive more organic traffic and downloads for the app. ASO is an important and necessary skill for every app developer.

Best app store optimization tips

There are a lot of factors need to concern when optimize an app for better ranking in app store search. In below, we have detailed explained what and how to optimize an app. Now, read the following app store optimization tips.

Optimize app name and title

App name is the first thing that users see your app, no matter they search for it in app stores or already installed on their devices. Every developer wants a unique and awesome app name, but you cannot neglect other factors in order to pursuit unique. Including relevant keywords in the app name and title is also very important. It affects the app store search results. Survey show that app names including keywords rank 10.3% higher than those don’t include keywords.

App Store Optimization Guides - Optimize titleApp titles can be up to 255 characters in the app store, so developers can write plenty of keywords. However, it’s not a good idea to fill many keywords as long as you think of. In App Store, it will be truncated after the 23rd characters, and in Google Play, it will be truncated after the 30th characters. For those already installed apps, it will also be truncated after the 11 characters and 14 characters on the home screen and navigation menu, so make the app name shorter and better.

Besides, it is important to avoid using the URL-unfriendly keywords in app name and title. Particularly in App Store, bad keywords will detract your potential users to other things, not your app name.

Optimize keywords

Potential users find and locate your app by inputting special words in app stores, the words they input in the search box is just called KEYWORDS. Optimize your app keywords helps users to locate your app a lot, a good keyword should contains two important factors, high popularity, and low competition. To learn how to chose the best keywords for your mobile app in this article.

Optimize app description

best app store optimization guides - Optimize app descriptionYou should target the description to the customer since you have convinced and brought the potential customer to you app by the keywords in other places. Now, they will focus on the description of your app to see what your app can offer them or if the app can meet their requirements.

We recommend that focus your energy on the first three lines of your app description to immediately grasp your potential users’ attention. Also, list your app functions and unique benefits to describe what does the app do and why do they should download your app.

Optimize app icon

The icon is just like a brand or a marker for your app. A good icon can turn the eyeballs into clicks, downloads, installs, even for the users who already installed your app. We have written an article on how to make and optimize the app icon successfully before, click here to get details.

Optimize app screenshots

Optimizing app screenshots is also one of the most widely-used app store optimization tips, even though screenshots have no direct effect on app ranking. Screenshots can convey more information about what this app actually is, it also allows the users to visualize using your app before downloading.

You can upload up to 5 screenshots in the App Store and up to 8 screenshots in Google Play, but only 2-3 will be shown on the gallery loading page, so it’s import to chose the best screenshots to show. This can compel the potential users to click to see more other screenshots.

Localize your app

app store optimization guides - localize app72% people prefer to use their native language while shopping, even they’re in fluent in English. Both iTunes Store and Play store allows you to localize your app.
Moreover, data shows that apps which did the localize action get 76% more downloads. Therefore, if you have plans to promote your app to other countries and want to get more revenue, it’s necessary to localize it.

Encourage ratings and reviews

When a potential user decides to download your app, he/she will judge whether it’s quality from other users’ comments. Over 70% users will look at least one review before downloading and 90% apps with over 4-star ratings will be downloaded, so the ratings and reviews will also effect on the download rate.


With these app store optimization tips, we hope to see you in the top charts! If you do not have enough time to go through these guides, you can also find a reliable app store optimization company to help you optimize your app to get higher ranking and more sales.