Five Tips for Producing a Demo Video for Your iPhone App

Recommend Reason: A demo video for app means a lot in marketing.In this article,you will find the way on how to make your own video. In the tips two it said shorten your video, I could give an advice on that. Your video is really great within two minutes.

Recommend index: ★★★

One of the best ways to showcase your application’s functionality is to produce a great video. A video is one of the few opportunities potential customers will have to experience your application before buying it. And, a great video is an important key to getting iPhone app reviews. Here’s five tips to get you pointed in the right direction:

1. Record using iPhone Simulator, SimFinger, and Snapz Pro X

Use iPhone Simulator, SimFinger, and Snapz Pro X to record your demo video. The combination provides the illusion of recording directly from the iPhone without the hassle of attempting to record directly from the device.

SimFinger adds polish to videos by:

  1. Providing a bubble pointer to emulate a fingertip driving the app – instead of a mouse pointer
  2. Installing native app icons in the simulator to give the appearance of running on an iPhone
  3. Providing a white background and gloss overlay to give the appearance of an actual iPhone being used, and
  4. Allowing the carrier text and time to be overridden (e.g. display AT&T instead of Carrier)

SimFinger was written by Loren Brichter, the author of Tweetie, and is offered as donation-ware. The source is freely available on Github.

Snapz Pro X is a straightforward screen capture utility that will record a specific selection of your screen and save the results as an MPEG video. Make sure “Cursor Visible” is unchecked, or the SimFinger effect won’t take. Capture a 2:3 aspect ratio area to simplify post production – 320 x 480 for just the screen, or 506 x 759 (give or take) for the entire phone. A free trial of Snapz Pro X is available and costs $69. A less expensive option to consider is iShowU HD for $29.

2. Keep it short

Potential customers and reviewers will make a quick decision on whether to purchase or review your app based on your video. An ideal video should be between thirty seconds and two and a half minutes. Videos that approach the two minute mark should highlight the most important functionality in the first thirty seconds of the video to get the point across quickly to those with limited time or attention spans.

3. Edit using iMovie

Use iMovie to add captions and splice together just the video you need. First time iMovie users may benefit from watching the numerous iMovie tutorials provided by Apple.

Export in Large or HD format for any videos you plan to upload to YouTube or other online services. This ensures that the video will be encoded at high quality. Note that if the source video isn’t large enough, the Large export size may not be available in iMovie. Work around this by adding an image at the end of the movie. The image can just be a white background. Or use the opportunity to provide information on where to find your app.

If you create a second version of the movie for viewing on the iPhone, be sure to use a 3:2 aspect ratio, and use the Cropping & Rotation mode and rotate right 90 degrees.

4. Dub in appropriate audio

Use a voiceover describing the application’s functionality if your application requires detailed explanation. Dubbing in a voiceover is straightforward with iMovie (http://www.apple.com/ilife/tutorials/#imovie-voiceover). Or, if you record your video in one take, you can also record the audio in real-time with Snapz Pro X.

Background music is a simpler option and may be more appropriate for self-explanatory apps. License music for this purpose from sites such as Jamendo. Alternatively, independent artists value exposure and are more likely to license their music for a low-fee (or even no fee) in return for mentioning them in your video. Contact artist’s managers directly to investigate.

5. Host it on YouTube or host it yourself using a QuickTime supported format

A significant percentage of your prospective customers and reviewers will want to view your demo video directly on an iPhone. To ensure iPhone support, host the video on YouTube or host it yourself, using a format QuickTime supports. Also, all Mac owners will have QuickTime, and iPhone owners using a PC will have a very high likelihood of having QuickTime installed, since it is typically bundled with iTunes.

Choose YouTube for free hosting, easy deployment, and to promote sharing and embedding your video on other sites. Upload a high-resolution version of your video with standard dimensions (16:9, 4:3, or 3:2) and include the tag yt:quality=high to force the video to be viewed at high quality. Standard resolution iPhone app demos on YouTube lack detail and appear grainy and pixelated. Consider uploading two versions of the video – the standard one for viewing on a Mac or PC, and an iPhone version rotated 90 degrees to a landscape view. Use user agent sniffing on your website to determine which version of the video to show.

Host it yourself in a QuickTime supported format if you want more control over the layout of the video on your website. Check out the websites for Byline, Convertbot, and Where To? for great examples of how to pair good web design with QuickTime movies.

(Source:edit by  AARON KARDELL)

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Five Tips For Getting iPhone Reviews

Recommend Reason: There are too many article on how to get a popular website’s review, but most of them stay still on theoretical. In this post, you could find the real answers from the experts in master sites.That’s the reason we recommend to you all.

Recommend index: ★★★★★

To find out, we asked the experts at 148Apps, AppCraver, appstoreapps.com, and apptism to share the tips and tricks of creating a really excellent pitch. There was significant consensus among these sites, summarized here in five easy suggestions:

1. Provide complete information. Regardless of how great your program is, reviewers will not go to the app store and search around to find it. Every email, website, video should include basic information such as the app name, your contact information, company name, and link to the app store page. This may seem like a basic tip, but reviewers report that it is common to get inquires that are lacking basic information. “If I have to ask for something, I probably wonʼt and just ignore the app,” says Jeff Scott at 148Apps.

2. Start with a great description. Lead your inquiry letter with a precise description of what your application does, what segment it belongs in (games, productivity, etc.) and why it is unique or interesting. “Keep it simple and to the point,” said Rob Libbey at apptism. “Show the facts and differentiators of your app in short concise bullet points or sentences.” Stay away from anything not related to your app — reviewers do not respond well to calls for sympathy or other gimmicks.

3. Include promotion code. Reviewers want a promotion code with your request for coverage. “Immediately provide a promo code for publishers to try the app hands-on,” suggests Libbey. Make it easy for them to write about your application by giving them a chance to try it right away. This may require a more selective set of places where you go for reviews, but better to get a few mentions than none.

4. Make a great video. A short video that shows your application in action is perhaps one of your best selling tools. It allows reviewers to get a sense of the graphics, sound and interaction in just a few seconds. Videos should be no longer than two minutes–if you hook the reviewer youʼll do it right away. Also, pay attention to production quality, especially sound, image clarity, etc. “Itʼs unfortunate, but I donʼt have time to download and test every app that comes out,” said Barbara Holbrook, Editor in Chief, at AppCraver. “A video takes just seconds to watch and can be the difference in whether an app gets a longer look.”

5. Put your best app forward. “Most important of all” says Holbrook, “make sure your app is polished and superior to the competition before submitting it to the app store or to publishers.” Many aspiring developers submit apps that are by their own admissions incomplete. Publishers report getting submissions that say, “I created this app in 5 minutes. Itʼs not very good but your feedback would be appreciated.” If you canʼt take time to polish your application, why should a reviewer take time to provide feedback and encouragement?

Holbrook summed up the chase between developers and review sites this way: “Crafting your email to an editor is like creating a profile on a dating site. You want to do everything possible to get that editor to ‘wink’ back at you. Profiles with photos get more winks, but profiles with videos that show personality get even more.”

(Source: edit by JIM BERNARD)

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Promoting Your iPhone App

Recommend Reason: This article is written with a streaming line, and easy to catch point. In its first part:Places to Announce Your App. Here are something for you to mark.If you don’t send your promo code in the letter asking for review,some webs may be ignore you.Cos most of the web will not quickly decide whether to review your app or not,you could earn more chance with detailed information(eg. promo code).

Recommend index:★★★★

The app store has thousands of apps, with many more added each day. When you release a new app, its visibility on the app store will be brief. It might sit in the new releases section of its category for a day or two (if you’re lucky). Or it might start off on page 3 to begin with, if dozens of other apps were released on the same day.

Ultimately, you can’t count on the App Store itself for publicizing your app. You need to promote the app elsewhere.

Places to Announce Your App

First off, if you have a website (and you should), you’ll want to set up a web page for your app and promote it on your own site. If you have a mailing list, a blog, a twitter feed, etc., post an announcement there too.

Next, you can send announcements to iPhone app sites. There are generally two types of sites: App Store scrapers, which are essentially just a mirror of the App Store itself, and news/review sites, which post original content. You generally don’t need to do anything for the scraper sites; your app will show up there automatically. Review sites, however, tend to have more traffic, and don’t list every app that comes out. You’ll have to contact them directly.

Most of the “big” review sites won’t bother to review your app, especially if you’re new and unknown. But it can’t hurt to try. Also, if your app is a game, you might consider creating a thread about it on the Touch Arcade Forums.

Some sites will want you to send them a promo code, so they can download your app to review it. Don’t send promo codes unless a reviewer writes you back and asks for one, though. (Otherwise it might go to waste. Some sites get so many review requests, they may never even read your e-mail, much less use your promo code.)

Promo Codes

Apple grants you 50 promotional codes for each version of your app. The code allows the user to download your app from the App Store free. Each code is unique, so be sure to keep track of your codes and who you sent each code to. Also a code is only valid for 4 weeks, and only valid in the US iTunes store. Rather than requesting all 50 codes at once, just request 5 or 10 at a time – however many you need for your immediate promotions.

Press Releases

A press release may get your app noticed by traditional media – newspapers, magazines, TV shows. Search Google for tips on writing a press release. If you plan to target media in your local area, be sure to emphasize that you’re a local iPhone developer; local media likes local stories.

You can also use a service like PRWeb or prMac to distribute your press release.

Advertising

Should you pay for advertising? If you have a quality app, and you can afford to run ads, then the answer is yes. Targeted advertising can bring in buyers. If you can make enough sales to get into the top 100 of your app’s category, the payoff can last long after the ad ends.

Web Ad Networks

Many web visitors who see your ad may not even have an iPhone… but some will, so this can be a good strategy if you choose the right site. Look for sites whose audience is a good match for your app’s features. For example, a kid’s game probably isn’t a good app to advertise on a gaming site that features mainly shoot-em-up games.

Here are a few suggestions:

  • Facebook. While Facebook runs general ads across the entire site, some individual Facebook apps offer their own advertising. Look for Facebook apps that match the theme of your app, and contact the developer to see if they offer advertising.
  • iPhone App Review Sites. Some of the same sites mentioned above also offer advertising.

iPhone-Specific Ad networks

These ad networks run ads directly on the iPhone itself, embedded in other apps.

(Source: reprinted from idev101 com)

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Why You Should Start Marketing the Day You Start Coding

Recommend Reason: As many developers and indie studios don’t spend much time on marketing, the process in coding is also our chance to promote.These marketing techniques are easier to execute upon a limited time. This way will help you gain a fortune when you release a patch. Tips: when you choose a launch date, take festival and holiday into consideration.

Recommend Index: ★★★

Reasons to Start Marketing Before Your Launch.Now let’s look at four reasons why you should start marketing the day you decide to move forward with your idea.

To give you a bit of background (that I’ll expand upon later), the goal of pre-launch marketing is not just to build buzz, but to get permission to contact people who are interested in your product. This is best achieved by building a launch notification email list, something fairly commonly implemented these days.

Reason #1: Idea Validation

The day you decide to move forward with an idea there’s a lot of uncertainty. If you’ve ever made the commitment to invest 400+ hours, you know how mentally taxing this can be. Especially if you’ve made the decision based on a hunch with little data to support your decision.

This uncertainty makes the six-month slog that much more challenging. It’s hard enough to give up your nights and weekends for six months. Even harder when you’re not sure anyone’s going to care once you launch.

In 2-4 hours you can setup a landing page and begin collecting emails. This simple act (coupled with a small amount of marketing) can make the difference between having the confidence that you’re building something people want, and having no clue if you’re pouring several person-months of effort down the drain.

Don’t underestimate the impact that fear and uncertainty can have on your chances of success.

Imagine yourself three months into building your product. You have three months left. You’re tired because you work every night until 1am. Your wife tolerates it, but she’s not happy about all the time you spend sitting in front of your computer with no money to show for it. And you haven’t seen your friends in months.

In the above situation, assume you have 650 targeted email addresses you’ve compiled through some small marketing efforts and a landing page. Suddenly things don’t look so bleak. You have some sales waiting for you once you push the bits to your server.

And vice versa, if you’re three months in and you’ve received several thousand uniques to your landing page but only 6 sign-ups, you have a problem. Either your landing page stinks or your idea is a lead balloon.Either way, you need to put coding on hold and figure out the problem.

Reason #2: Instant Beta List

I’m not a fan of open betas, but whether you’re going to release your app to 5 or 500 beta testers, you have to find those people. And this is a lot harder than it sounds.

Gathering interested prospects over time allows you the flexibility to instantly email 5 people – even months before launch – and ask their opinion about a feature, design choice, or any decision better made by a potential customer than by a vote between you and your mom.

And once you’re ready for get beta testing it’s a slam dunk. It reduces your time to find testers from a few days to a few hours.

As an aside: unless there is a compelling reason, opt for a small beta (5-20 people), and offer a heavily discounted or free version to participants if they contribute opinions and bug reports.

If you decide to go with a large beta (and you’d better have a good reason for this), don’t give your software away to everyone who participates. This first group of prospects is a critical source of early sales.

Reason #3: Launch Day

If you’ve ever launched a product without a mailing list, you know it’s painful.After hundreds of hours of development your big day arrives. You email everyone you know, flex your networking muscles, issue a press release, and end the day with three sales at $20 each.

60 bucks. Wow…how will you ever deal with such a massive influx of capital?If you haven’t started marketing, your launch day is your halfway point to having a successful product. Building it was the easy part.

Contrast that with a mailing list of 650 interested people who visited your landing page and decided your offer was compelling enough to provide their email address. You’ve been greasing the marketing wheels for months to get here.

You send an email letting them know you’ll be launching in a week or so, then an email with a nice discount that expires after a few days. Your conversion rate should land between 5 and 40% depending on how long you’ve been collecting emails, the interest level of the prospects, and how compelling you make your offer.

At 5% you’ll sell 32 copies. At 40% it’s 260.I assure you: selling 260 copies of your app (or garnering 260 sign-ups for your app) on launch day will do wonders for your morale.

Reason #4: Building Links Over Time

The final advantage is the ability to build links over time. Nothing fancy here – it’s common knowledge that search engines look more favorably on a website with a “natural” link profile, part of which involves receiving links organically over time rather than receiving a zillion of them on a single day.

While Google won’t penalize you for receiving a stack of links at launch, you will tend to rank higher for a longer duration if you gather those links over time.

(Source: reprinted from software by rob)

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How Can an App Developer Promote His Apps?

Here I extract  an article from the Internet writing about BestReviewApp.com. This may help you have a better understanding about our service.
Article source:  appreviews4u
When an app developer releases his app for the first time, there’s two things he can do to increase downloads and exposure. He can either promote the app outside of the app market, or he could promote the app within the iOS app market.

A developer might promote his app on blogs, social accounts, or even app review sites such as AppReviews4u. This form of promotion reaches a wide audience outside of the app market. The other way to promote his apps would be by buying honest app reviews inside the iTunes app market. App reviews inside the app market have the potential to increase his app’s rank, as well as creating trust with other potential users.

Promoting Your App outside the App Market

If a developer promotes his apps online he will be able to reach a wide audience. Blog posts, YouTube videos, and app reviews are more likely to be shared via social media by visitors. But if the application doesn’t have a lot of reviews to back it up, not a lot of people will purchase or download it. Although reviews on the app market build trust with potential users, having no app reviews works in the opposite way. If your app has 0-10 reviews, then a potential user might get the wrong idea. They might think that no one uses your app for a reason.

Promoting Your App inside the App Market

If a developer were to buy honest app reviews from a site that specializes in connecting users and developers, he could increase his app’s exposure. Once the app developer pays for 30+ reviews, not only will 30 users play the game and leave their honest opinions, but those reviews will attract other users on the app market as well.

After an app gets a substantial amount of reviews, it will cause others to flock to the app, creating exponential growth. For that reason it’s a good idea to buy a handful of app reviews when an app is first released. That initial review head start can make the difference between an app that becomes popular, and an app that gets lost in the plethora of other ones released everyday.

Why App Developers Should Use Both Promotion Methods

Most apps either cost money to download, or they are free to use but make money off advertiments. So if a developer knows his app can make him money once he has enough users, it would make sense that he invests into getting those users.

For about $400, a developer could promote his apps, and even receive app reviews, on multiple blogs and app review sites. For about $400 more the app developer could receive 100 reviews on the app market.

With this much investment in getting the right exposure for his apps, a developer could expect tons of traffic and downloads. $800 may seem like a lot but it’s really nothing if done right. $800 of advertising the right way could pay back much more in the long run. In any case it’s a good idea to advertise your apps outside of the app market, and inside it by buying honest reviews.

If an app developer tried to promote his apps on a blog, that only had 1-2 reviews, they wouldn’t get downloaded. If an app developer didn’t promote his apps on blogs, but only bought paid reviews on the app market, he wouldn’t get anywhere either. Using a combination of both methods is the path to success.

Where Can Developers Buy App Reviews on the App Market?

App developers can buy paid reviews from real users at Bestreviewapp.com. The site is really simple to use: submit an app, wait for users to download it and review it, and then watch your exposure grow.

bestreviewapp.com

Best ReviewApp

App reviews get paid to download apps, use them, and then review them. So it’s a win-win for developers and users.

Unlike other illegitimate sites that harvest review accounts and leave only positive reviews, Best Review App cannot guarantee positive reviews. Since real users are leaving the feedback it’s up to the user what they really thought about the app at hand. This makes Best Review App’s service even more valuable because they connect real users with app developers instead of just faking reviews.

Why it’s a Good Idea to Review Apps on the App Market

If you enjoy playing games or using apps on your iPhone then why not make some money from it? If the apps that you review are paid, you get reimbursed the full price of the app for leaving a review. You can also win extra money from Best Review App for reviewing apps.

Even if you’re a developer it would be a good idea to review apps because then you get a chance to learn from other developers, and get paid for it too.

Is Buying App Reviews Ethical?

Some developers may shy away from buying app reviews with the thought that it’s cheating. If the site that you’re using to buy the app reviews gives you positive app market reviews, then that is cheating and illegal. A developer can’t just buy fake positive app reviews from someone else. It’s just not fair to all the other app developers.

What is ethical marketing?

What is ethical marketing?

Best Review App is just a place that connects developers and real users together in a healthy community. A developer is not guaranteed positive apps, rather he’s guaranteed that someone will download his apps, and leave honest feedback. All the reviews are honest and from real users.

Conclusion

With the right amount of knowledge/determination an app developer could get in the top rated apps in no time. Having a cool nifty app isn’t always enough to make its popularity skyrocket. Sometimes you need the right amount of marketing to compliment the great app that you’ve developed.

If you’re interested in good promotion tactics for your apps, then you might want to take a look at this blog.

Feel free to comment below regarding promotion techniques you’ve used, or any other sites that can help developers gain app exposure.

Article written by Octavian Ristea

How to Market Your App iPad and iPhone App Store Marketing

Recommend Reason: This essay may witness a real process in marketing iOS app. Pay attention to the 5 point, and please choose review web in patient, PR is one of the keys in Google rank,but the Relevance between the review web and your app is also important.

Recommend Index : ★★★

1. Develop a Clean, Bug-Free and Marketable App

The best way to market your app is to have an audience for your app. So step one for being successful is to have a unique app, or at least a unique spin on a common theme. The best boost you can give your app is for there to be a reason for people to download it. Beyond this, make sure you do the proper testing and release a clean version of the app. Your first peak in sales will come when your app is initially released, and you want these downloaders to be greeted by a clean product so you can get good initial customer reviews.

2. Write a Good Description For Your App

I can’t count the number of times I’ve seen an app for sale that has a one or two line description that barely tells the customer anything about the app. Sure, you can attach screenshots, but you want to close the sale with your words. Make sure you detail key features and write a description that will compel the customer to hit the download button. Take a look at successful apps in your category and see how they use the description field to market themselves. If you are a poor writer, you might think about hiring someone to write this text for you.

Another neat trick you can do with the description field is to mention your direct competition, especially the successful competition. “This app is similar to _____, which also does _____.” This could help your app come up in more search results.

3. Change the Release Date of Your App

The release date of your app usually defaults to the date you submitted it to the app store. But after your app is reviewed and accepted, you can (and should!) change it to the date it is made available on the app store. This will get it listed on the iPad and iPhone’s “new app” lists, which can help drive some initial sales.

This is something you can only do for your initial release, so don’t try it when you release a patch. But it is definitely worth doing because it gives your app some free advertising on the app store.

4. Offer a Free Version

If you aren’t depending on in-app advertisements or a freemium model to monetize your app, think about offering a “lite” or “free” version of your app. This version should contain a link to the premium version and should contain enough key features that the customer knows what they’ll be purchasing, but leaving out enough that they’ll actually want to open their virtual wallets.

5. Get Reviewed

You don’t need to hire a PR agency to write and send out a press release. Search your app’s topic in Google and find relevant newspaper columns and blogs you can target with a press release. And be sure to mention that promo codes are available for those who would like to review the app. This is the most basic form of marketing, and it can also have the most bang for your buck. If you can get your app mentioned in an article by a site like Mashable orTechCrunch, you’ll not only see a boost in downloads, you’ll also see other review sites follow their lead.

6. Have an Online Leaderboard and Achievements

The strength of Apple’s Game Center and third-party leaderboards is their ability to create a buzz around your app. If you’ve developed a game or some other app that can utilize leaderboards and/or achievements, it can be a key marketing component to add them to your app. Not only can this lead to more friend-to-friend referrals, but you could also find your app listed on the leaderboard’s new app list, which can also drive sales.

7. Free for a Day

Don’t bother with websites that offer to list your free app for the day, do it yourself. You’d be surprised at the number of sites that want to charge quite outrageous fees to be listed, and there is some concern that some of the downloads these sites generate aren’t genuine.

Just changing the price tag of your app to free will be enough to generate a boost in downloads, which in turn can help gain you those all-so-important customer reviews and start the ball rolling on friend-to-friend referrals. And if your app takes advantage of online leaderboards and achievements, the boost to your user base can be very important.

8. Don’t Go Overboard on Advertisements

As I mentioned above, you don’t need to spend a bucket of money to have a successful marketing plan. In fact, banking on ads can be a bit of a gamble. You are likely to spend several times your app’s price just to get a single download, and the only surefire way for this to pay off in the end is to get your app listed among the top downloads for the day. Being in the top downloads list for your category is the ultimate goal of any marketing plan, and being in that list will bring in a lot of downloads, but trying to get there through advertising can be a very expensive proposition with no guarantee that it will be successful.

9. Play With Your App’s Price Point

Getting your app priced right can be crucial in driving sales. After all, an app that is priced at $4.99 when competitors are going for $.99 will be a hard sale no matter if it is well reviewed. But at the same time, if you can get half the downloads at $4.99 as you can at $.99, you are bringing in more money in the long run.

If you’ve priced your app at above $.99, don’t be afraid to play around with the price a bit to find out what the download volumes are at different prices. And price reductions can lead to their own bit of marketing thanks to sites like AppShopper.com. These sites publish price changes, which can lead to a boost in sales if you drop your price. Everyone loves a sale!

10. Get Social

This can be especially important if you have a niche product. Getting in touch with your audience can be a great way to grow your customer base. Facebook and Twitter are great places to start, but don’t ignore the various discussion forums. If you’ve developed an RPG aid that helps people with rolling dice and keeping track of character statistics, look for a discussion forum dedicated to role-playing games. If your app is centered around recipes for people with specialized dietary restrictions, reach out on the web and find communities centered around these people.

11. Have a Professional Website

You don’t need to spend a ton of money on a website. In fact, a standard WordPress theme can be perfectly fine. What you don’t want is a website that looks like it was developed by a first-time web developer sometime in the early 1990s. Your website’s quality will give people an idea on what type of quality to expect from your app, so if your website is hastily thrown together and looks ragged, your audience won’t expect much from your app.

12. Make a YouTube Video

Do you have a game? Or a really cool and entertaining app? Along with utilizing social media sites, developers have taken to YouTube to help market their apps. And in many cases, it has worked out very well. Not only can YouTube help you demo your product to your audience, but it is another avenue that offers the opportunity for your app to go viral.

(Source:written by Daniel Nations, About.com Guide.)

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Here Focus on App Marketing

You are in a discuss center aimed at providing useful blog for iOS app marketing. Here is filled with latest and valuable news about how to make your app a big done.

As no online venue focus on marketing app, most of developers and indie studios are surfing the infinite Google source for information.Thus we are coming with a variety of blog, such as a successful experience,  case analysis on hot apps’ sale, new way to the Top and so on.

Grasp worthy information, and share your genuine ideas.We are on the way to pushing app to Top.