How to Do Google Play Store Optimization to Rank Your Android Apps Better?

Google Play Store Optimization

When you create a new Android app with innovative features, you are certain that it is going to be quite popular with its users. But as long as you are unable to reach the masses, everyone will not be able to benefit from its functions. Implement these 6 Google Play Store optimization strategies to ensure that you achieve the best results from your app’s presence.

1. Keyword Research

The Google Play store and search engines, both need keywords to identify your app’s purpose. You will have to add appropriate keywords you want to target in all the content relevant to your app. So keyword research is the first step to Google Play Store optimization.

Start by brainstorming the keywords which are most relevant to your app, its functions, and features. Also, do some research on the keywords used by your competition. You should also check app reviews of your competition to find appropriate keywords.

2. Focus on Long-Tail Keywords

You should try to choose keywords that generate the high volume of traffic and have low/medium difficulty. The advantage of targeting such keywords is that they help boost your app’s visibility. There are several tools that can further help you identify the right keywords for Google Play Store optimization. This includes:

  • Google Auto Suggest feature
  • Google Keyword Planner

You can not only find keywords used by the competition but also explore new keywords.

3. Optimize the Title

The title of your app’s page has an important role in both Google Play Store optimization and in drawing the attention of your target audience. But you have to ensure that it is well created and optimized. The title itself is a crucial meta-data in app store optimization (ASO).

You can create an app title of up to 50 characters. Follow these Google Play Store optimization tips to ensure that it is well optimized:

  • The brand name should be short and easy to recall.
  • Make sure the most relevant keyword or keywords are used in the app title
  • Localize your app title by using a language specific to the targeted market
  • The perfect app title will be a combination of brand and keyword.

4. Optimize the App Description

The app description is also an important factor in Google Play Store optimization. It has an impact on both your app’s rankings and conversion rates. The app store’s algorithm will scan the description and rank your app based on the keywords it finds. At the same time, search engines will also rank your app in search engine results pages (SERPs) based on this factor. At the same time, the information you provide in the descriptions is also going to influence the decision of readers who come across your app page.

Google Play allows you to create an app description of up to 4,000 characters. Make sure it is an optimal combination of both keyword optimization and rich information offering. Avoid keyword stuffing and ensure that you define your app’s USP in this space.

It is important to create the description in a well-structured manner. It will be best to include the key highlights and features of the app in the upper part of the description to convenience the users.

Follow these Google Play Store optimization tips to make the most of your app’s description:

  • Make the most of the space provided by Google Play Store. A longer description leaves a deeper impact on both the Play store and search engines’ algorithm.
  • Describe the best features offered by your app.
  • Localize the description based on the markets you want to target.
  • Make sure to use mid and long-tail keywords after proper keyword research.
  • Use bullet points for clarity and better organization.
  • Make sure to mention all the certifications and awards won by your app. These elements add lot of credibility to your app, thus improving conversion rates.
  • Create a description that is easy to read. Write in short paragraphs.
  • Make sure to include a strong call to action.

You should also connect your social media profiles with your Play store presence.

5. Get More Reviews

One of the most common features between all the top Android apps is that they have a large number of positive reviews. Positive reviews impact both Google Play Store optimization algorithm and conversion rates. When potential users come across an app with a larger percentage of positive reviews, they are highly likely to download the app.

If you are finding it hard to get more reviews, you should reach out to existing users and ask them to leave feedback. There are programs that can allow you to prompt feedbacks after a user has opened your app for a specific number of times. Another method to build a large base of positive reviews is to choose paid strategies.

6. Create Innovative Feature Graphic

The feature graphic is going to make an impression on your target audience when they come across your app. Follow these Google Play Store optimization tips to ensure that it works bet in your favor to improve the conversion rates:

  • The logo or text should be centered both vertically and horizontally. This ensures easier visibility.
  • Make sure to use large sized fonts
  • Avoid placing key text or information close to the borders or on the bottom third area.
  • Feature graphic can be used with/without the icon. So, it should refer the app.
  • Conduct A/B testing to achieve optimal conversion rates.

You should also take steps to improve the visual appeal of your app. Create screenshots that perfectly define the functions and features of the app while also drawing attention. The Play store also allows you to add videos to explain the features of your Android app.

So follow these Google Play Store optimization strategies to ensure that your app ranks high and has improved conversion rates. It is important to remember that this is the continuous process and involves regular performance tracking and improvement.

15 App Store Optimization Mistakes Every Developer Should Avoid

app store optimization mistakes

Today there are more than 4 million apps in the app store and the biggest challenge developers now face is maximizing their app’s visibility in this already oversaturated market, and the best way is to do app store optimization. Therefore, we listed 15 app store optimization mistakes that most developers should avoid.

Not Knowing That ASO Exists And Its Impactsapp store optimization mistakes - aso

It is weird but there are people out there who don’t know that ASO exists. App Store Optimization (ASO) is the process of optimizing an app so as to maximize its discovery in the app store, improving app visibility and download rates. Therefore, it directly impacts a business.

Not Using The Right Keywords in the Right Fields

Depending on an app, finding the right keyword can be difficult or easy. The right step every developer should take is to find keywords that define your app in a clear and precise manner so that when users come across your app they will be able to know what the app is about and what it offers within seconds. Using the right keywords is very crucial to improve your app visibility on App store.

Assuming Visual Elements Don’t Impact ASO

Most developers think that search store optimization is all about increasing traffic. Even though traffic is essential for your app ranking, it is equally important to be able to convert this traffic into downloads or installs. Creating a pleasing and attractive design increases an app’s download and install rates.

Not Running Tests to Improve Your Metricsapp store optimization mistakes - tests

For most marketers, marketing is all about measuring and data. This is another one of the most common app store optimization mistakes. There are helpful features on App Store that let you test run various aspects of your app to measure their impacts so as you know which is generating more traffic and which is not. This will allow you to make adjustments accordingly preventing future setbacks. Remember nothing is completely proved not until it is tested.

Not Localizing Your App

In case you are targeting a wider market that goes beyond your geographical boundary, it is a good idea to localize your app listing to languages of the country where your potential customers are. Both Google play store and Apple app store let app developers localize their apps so as they become visible everywhere. Localizing will not only boost your visibility but will also improve your install and download rates.

Thinking That Product Promotion Doesn’t Affect ASO

One of the factors that app stores consider when it comes to a number of installs and app ranking is the promotion. When app store realizes that your app gets download every time users visit it is likely to favor the app more as it sees that your app is user-friendly. One can boost their app install through paid ads, influencer marketing, building a landing site for your app and much more. Product promotion is a very powerful tool in app store optimization.

Focusing On Wrong Keywordsapp store optimization mistakes - keywords

When it comes to optimizing your app through keywords, relevance is very important. It is very important to use keywords that best define your app, and most developers would make this app store optimization mistakes. Once you have found these keywords, it’s good to test them to find out which rank top according to ASO. Using irrelevant keyword or too much jargon is useless in ASO and might even make your app be kicked out! Read this guide to learn more about how to choose right keywords for your mobile app.

Using the Same Strategies on Both Google Play And Apple App Store

When it comes to ASO, both Google Play and Apple App Store have their own particulars. It is important to first find out how each store works and how ASO strategies work in each one of them. Since apple app store and Google play store are different, then it means their ASO strategies are different hence why would you implement the same strategies.

Thinking ASO Is a One-Time Thing

Thinking ASO is a one-time thing is another one of app store optimization mistakes. ASO is a continuous process and not a one-time execution. Algorithms keep changing due to keywords, competition, reviews, and rating hence it has to be constantly tracked and observed so as your app doesn’t become obsolete. Remember ASO isn’t a sprint but rather a marathon.

Not Keep Tracking Your Competitorsapp store optimization mistakes - competitors

Any app developed is likely to have three types of competitors; one that is similar to your app, one that competes for top charts and one that uses both strategies.  Since your app is likely to be one of a kind in the app store, not keep tracking your competitors is also one of the app store optimization mistakes you will ever make. It’s important to monitor how your competitors rank, it will also enable you to discover trending keywords and features you could possibly consider including in your app.

Doing Black Hat Optimization

This is a cruel reality on both Google Play Store and Apple App Store. Doing fake reviews, installs, searches etc can work but you will not know when they stop working. It is like gambling and you will never know whether your app will make it or not. So if you really care about your app, don’t do this!

Not Using Right Tools

Since ASO was discovered, we have witnessed several tools emerging that focus on tracking anything related to apps’ discoverability on stores. The tools consider an app’s rankings, ratings, competitors, reviews and much more to provide you with helpful suggestions that you could consider including in your app to improve its visibility. These tools will allow you to monitor how your app behaves in the app store and hence it will be a mistake to fail to keep track of these tools.

Not Follow ASO Rules

ASO rules are there for a reason and not following them might result in your app becoming obsolete or even kicked out of the store. It is very important to follow and implement these rules when building your app. They will not only enable you to stay updated but also improve your app visibility.

Failing to Constantly Update Your or Learning App Store Algorithmsapp store optimization mistakes - algorithms

Since ASO is a continuous process it means its algorithms as well keep changing whether on websites or social media accounts. Apple App Store, as well as Google Play Store, normally update their own algorithm every now and then. Therefore, it is advised to keep your app up to date with the app store algorithm. Otherwise, you will not be able to notice any changes that might arise which will, in turn, mean you will not be able to react in a timely manner.

It is very important to quickly change when you notice the algorithms in the store have changed otherwise your app will be negatively affected. Follow ASO experts as well so that you be in the know in case of any new upcoming or discovery.

Assuming ASO Is Apps’ SEO

Even though SEO and ASO might seem similar in some ways they are not the same. ASO is ASO and SEO is SEO. SEO is a search optimization process that improves a website’s visibility in Google search whereas ASO is an app store optimization process for maximizing an app’s visibility, boost conversation rate and ultimately increase downloads and installs. Both processes work differently and hence one should assume that they are the same and use the same tactics on both platforms. It is recommended to follow each of the processes’ rules and regulations for you to get the most out of each.

In conclusion

App store optimization is a must to do for app developers to promote their apps. While there is still some app store optimization mistakes most developers would misunderstand. In order to avoid this situation, learning about these 15 app store optimization mistakes mentioned above will be helpful.


How to Choose a Good App Review Service Provider?

app review service provider

choose good app review service providerAfter understanding the importance of good app reviews and how to get app reviews, you need to know how to choose a good app review service provider. There are a lot of crap out there who will boast to the end of the world that they will offer you the best services at expensive costs only for you to find out that they can offer nothing. In fact, they don’t understand the job you contacted them for but they just want your money.

There are certain things to look out for when sourcing for a good app review service provider. Even the bible said by their fruits you shall know them. Some people might notice that all they need to go for are the popular app review service providers who charge outrageous prices believing that the price gives better quality. However, this is absolutely wrong, because quantity in no way determines quality rather you need to carefully scrutinize every app review service provider that comes your way and look out for these qualities as stated below.

Be prepared for app quality

Before you choose the app review service provider, ensuring your app quality is very important. No one would like to install or review an app with low-quality on app stores. Although you choose to buy app reviews, you have to guarantee the quality of your app. Only in this way, the reviews you have bought could match your app. Also, the Apple will believe the reviews are organic and don’t publish your app. To improve your app quality, you can try app store optimization(ASO). It is an efficient way to make your app more visible on app stores so that grow installs and revenues.

Quality reviews from real people

This is one of the most important factors to determine in picking an app review service provider for your app. A lot of service providers claim they can give you thousands to millions of reviews, but is it really original? Is it permanent? Are these reviews from real people? Can they prove the Genuity of the reviews they are offering you?

choose good app review service provider - quality reviewsThese and some other questions are what you need to ask the app review service providers before giving them your money because it has become a common scenario of giving reviews from fake profiles and users, yes you will get millions of reviews from the service provider but they might be reviews from fake users, these reviews from fake users are easier to get and saves them stress and money which in return doesn’t work for your app.

You may have encountered this once and wonder why after so many reviews a service provider offered you your app is still not getting necessary recognition? The answer to you is that reviews must have been from fake users who don’t even exist. You need to be patient and careful before losing your money to an app review service provider.

Low prices

Yes as we said earlier, you need to be on the alert, there are good app reviews services that offer very cheap and giveaway prices with quality app reviews from real users compared to some popular ones. They just charge you an outrageous sum for doing absolutely nothing other than deceiving you into believing they gave you the best app reviews. About this, Bestreviewapp is a good example in this niche. They guarantee all the reviews are from real users to promote your app.

Good support

choose good app review service provider - good supportA good app review service provider knows what your app is all about and wants your success because you have patronized his/her service. After giving you good positive app reviews from real users, they give you further support because they want your app to receive the feedback it needs to gain popularity within mainstream phone users.

Refund guarantee

A good app review service provider is not just concerned about your money, they want to give you a quality service too. They are sure of giving you a 100% quality service and they will always tell you if you feel unsatisfied with their service there is always a money back guarantee if the reviews don’t work for you. This way you don’t totally loose at both ends.

Patient and heart-warming

During the process of buy app reviews, there must have been a lot of problems you would meet. In this time, a good app review service provider will give you a great solution with patient and careful. They will not complain at any time, and the ultimate goal of them is to create a good user experience. Actually,  it is indeed because their kind service that they can get a good user base and build a great reputation.

After-sale serviceapp review service provider - after-sales provider

After providing the app reviews for customers, which not means that the order is ending. A good app review provider will support you until your app gets a good result. If the reviews you bought cannot bring the good results for your app, you can contact them to make up. A reliable provider will analyze the problem and draw up a new plan to promote your app.

In conclusion

In the mobile world, there are numerous app promotion service providers claim that they can boost app ranking and increase app downloads easily. While, you have to sharpen your eyes to choose a suitable one from the fierce competition. These tips mentioned above can help you make a clever decision. If you find more methods, welcome to leave in the comment section.


What Should You Do to Improve App Keyword Ranking?

improve app keyword ranking

Improve App Keyword RankingKeyword optimization has been one of the most important aspects of SEO for a long time. Its dynamics have changed over time but keywords are still important for search engines to rank your pages. This is also true for the App Store and Google Play store. If you want your apps to rank high on these stores, you need to improve app keyword ranking effectively. There are millions of apps between the two major mobile app stores and you have to do it right to make sure that your app’s keywords help your app rank higher. If you want to improve app keyword ranking for these stores, you should follow certain strategies. Make sure to follow these tips to choose the right keywords and rank them higher than the competition.

Conduct Keyword Research

Like SEO, app store optimization also requires keyword research to find the keywords that best address what your target audience is looking for. These keywords are required to be entered into the App Store’s keyword box. The keywords will be used all across your app store’s page. Apple has shown increasing support for plurals too.

Make sure to choose the right keyword research tool to ensure that you are choosing the right keywords that define your mobile application. It is important to make the most of the available character space when choosing the keywords.

Dealing with Overused Keywords: If you notice that a keyword has been overused in your segment, it is recommended to choose alternatives like synonyms or other strategies to make them more unique. However, it is important that the variations are used by people.

You will find average-searched keywords and highly-searched keywords. It can be much more difficult to improve app keyword ranking for the latter than for the former. It will be better to maintain a balance between the two.

Improve App Keyword RankingKeywords vs Key Phrases: When it comes to choosing between key phrases and keywords, it is recommended to break the keywords list into individual words. So if your recommended key phrase is “fitness trainer”, you should list it as “fitness, trainer” in the App Store’s keyword list.

Follow these tips when optimizing your app store presence for keywords:

  • You should focus on finding the most relevant keywords for which your app can rank higher. This is contrary to ranking higher for specific keywords.
  • The number and rate of your app downloads will have a big impact on your app’s rankings in search results. So if your app generates a higher number of downloads, you can consider ranking higher for more competitive keywords. You can get these keywords from your competitors.
  • If you don’t have a large volume of downloads, focus on less competitive keywords. You should gradually start targeting more competitive keywords when your download volumes increase.

It is important to keep in mind that as your app’s performance changes over time, you should conduct keyword research again and again to make changes to your app keyword strategy. This is important to improve app keyword ranking for a long term.

What Makes a Great Keyword

When choosing your app keywords, it is important that you don’t base your decision on one or two factors. For example, most app developers will select keywords after considering the number of searches they are generating. You should rather consider the following key factors when choosing the right keyword:improve app keyword ranking - keywords relevance

  • Relevance: Consider how relevant your selected keywords are for your application. Consider whether someone searching for your app is interested in what you have to offer. Also consider how likely they are to download the app.The keywords that you choose should match the function and targeted users of your app.
  • Competitiveness: It is never a good strategy to rank low for a highly competitive keyword. Target keywords you can rank higher for as long as they are relevant and generate a decent volume of traffic. You don’t want to rank 500 for a keyword that generates millions of searches. People will not scroll down beyond the top 10 results to search for an app. You can check the competition index of keywords by searching them on app stores. If there are many search results, which means the apps covering this keyword are less. If there are more results when you search this keyword, which means it has high competitiveness.
  • Search Index: The search index stands for the popularity of keywords. The higher search index the keyword gets, the more traffic it has. Usually, the keywords that have high search index but low competitiveness are the best choice for app developers. If you use this kind of keywords, your app will get the maximized exposure rate and get increasing installs.
  • Keywords Attribute: Keywords attribute has a huge impact on app installs and ranking on app stores. As we all know that keywords include brand words, behavior words, the words of competitors, function words, professional words and high-difficulty words. App developers should focus on the behavior words, the words of competitors and function words. If your app has a good reputation, you can pay attention to the brand words. Also, the words of competitors should put in the section of keywords filed to ensure the security.

Once you come across keywords that meet the best of both these criteria, you should choose the one that receives higher volume of searches.

Improve the volume of keywords coverageimprove app keyword ranking - keywords coverage

An effective keyword not only can improve app keyword ranking on app stores, but also can grow numerous organic traffic in a short time. There are some useful methods to increase the volume of keywords coverage:

  • Analyze and track the keywords of your app: Learning about the keywords of your app is very important for app developers. You should know the total volume of keywords, the change of your keywords, the keywords ranking and the search index. This method can help you find the most effective keywords, replace the bad keywords so that design a complete plan of your app.
  • Expand your keywords by analyzing the keywords of competitors: There are 3 main methods to expand app keywords: create some long tail words via your keywords, analyze the words of competitors and find more effective keywords via keywords tools. The competitor’s keywords is a valued place where you should spend more time on, which can give you a happy result.

Using Keywords to Optimize your App

Once you have identified the best keywords for your app, you should use them using the following tips to improve app keyword ranking:

  • App’s Title: The title has one of the most important roles in keyword optimization. It is important that the primary keyword is included within the title. It will have a big ‘boost’ for your app’s search-ability. Your app is more likely to be found by searchers.
  • Description: This is where you can use the other targeted keywords. Remember that app’s description is limited in terms of a number of words. You should choose the best keywords to add it in a uniform manner.
  • App’s reviews: App reviews also can provide some effective keywords for your app. You can collect all reviews from users to find the effective keywords of your app. Also, app reviews can reflect the problems of your app, which can help you promote your app effectively. Of course, if you have enough budget, you can buy app reviews with keywords from a reliable app-review provider.

In the description, you should be describing what your app does, its key highlights, and any awards or accolades it has won. This is where your visitors get most of the info about your app. So make sure that you provide the best details about your application.

Improve App Keyword RankingWhen creating your app’s name, it should be unique. There should be no resemblance to any of the popular apps on Google Play or App Store. If there is any resemblance, it can undo all your keyword optimization efforts. there is a good chance that the app store will autocorrect searches so that searchers find only the popular apps and not yours.

Don’t Repeat Keywords: If the identified keywords feature repetition of same words, you should leave out the repeated words. You should not repeat the keywords both in the title and description.


When it comes to app store optimization, keywords play the most important role in helping your app rank. Make sure to follow the above-mentioned tips to improve app keyword ranking. It doesn’t matter how great an app you may have designed. If you don’t optimize your app effectively for the App Store or Google Play store, it will not rank high enough to drive the desired volume of downloads. App store optimization is the equivalent of marketing. You may have the best and most reliable product with all the key features on the market, but if it is not promoted well, it will not have buyers.

What Are the Best Ways to Get an App Featured on App Store

get app featured

get app featuredYou have built an excellent app that has a large potential customer base on the App Store and you want to get the maximum downloads for it. You want to rank high in your category. And you want to get it featured on App Store. That is one of the most difficult things to achieve for an app developer. Getting featured is the ultimate recognition that your app can get on the App Store. So what can you do to get app featured on App Store? Here are the best ways you can go about it.

1. Design an app for iOS, not just one device

Start by building an app that is developed for the iOS platform. In other words, build it for both the iPhone and iPad. The app should be able to run device-based views and have a universal code base for communicating with the API and for app logic. Create more efficient in-app views with the help of Auto Layout and size classes. This can help your app render better on newer iPhones and iPads with larger displays. It will require a little more effort with the design and development phase to have your app reach for both iPhone and iPad platforms.

Remember that the App Store considers that it’s important for some apps to be universal to be able to get app featured.

2. Build for Apple devices

The more Apple devices your app can reach, the higher the chances that it will be eligible to get app featured on App Store. Besides the iPhone and iPad, you should also focus on designing for the following other devices:

  • Apple Watch (watchOS): You can also bundle Apple Watch apps with your apps. With watchOS 3, you can reach Apple Watch users with the simpler aspects of your app’s functions. The simple thing is that Apple is interested in helping those developers who would like to reach their users with this innovative new product. Even though the watchOS environment is not anywhere as big as that for iOS, developing for it can further help increase your application’s chances of getting featured.
  • Apple TV (tvOS): Apple has been serious about promoting those apps which were designed for tvOS that runs its Apple TV. There is some code sharing between iOS and tvOS apps and this has allowed many games and video streaming developers launch their apps across both the platforms. Even if your iOS app belongs to another category, it may still make sense on tvOS.

When your app reaches more Apple devices, it is likely to have more competitiveness.

3. Make the Latest Features

get app featured - latest featuresApple keeps releasing new features and technologies and your app should make the most of them. Make sure to incorporate its latest technologies into your application, and you further boost your chances of getting featured. 3D Touch is an excellent example. Integrate the tech into your app and there is a very good chance to get app featured on App Store.

3D Touch is the latest pressure-sensitive technology launched with the iPhone 6s. It has been adopted by many to preview in-app content or to get instant access to features.

4. Use Native Code

Apple gives more importance to apps developed in native code. When you share code between different operating systems, it has its costs in terms of end-user experience. There can be complications when there is time for updating your app for the new iOS versions. The Swift and Objective-C are the languages that help in making the most of the frameworks and APIs built into iOS. App’s developed in native code offer the best-possible user experience and allow you to easily embrace the newer technologies introduced in new versions of iOS.

5. App Store Optimization

The ultimate goal of getting your app featured is to drive more sales. You should not only want to get featured, you should want to stay featured for long. So make sure that your app page is properly optimized. Once you get an app featured on App Store and your page is not optimized, fewer people are likely to download your app.  And Apple will evaluate this and your app can get dropped out of the featured list.

So in order to remain featured, you should optimize your app page using the right ASO strategies:

  • Optimize your app title and subtitle
  • Build an eye-touching icon
  • Add some attention-grabbing screenshots
  • Optimize the keywords of your app
  • Improve the quality of reviews and ratings
  • Promote the app’s screenshots
  • Create an attractive video to grow users

If your app page is worth it, it would get Apple’s attention and is not only likely to get featured, it is also likely to stay so. App Store Optimization is big and you shouldn’t ignore it.

6. Maintain Your Downloads & Ratings

get app featured - downloads and ratingsBeyond the above-mentioned factors, Apple takes many other metrics into account when determining which apps to feature. Rating is among these factors. Most of the apps which are featured on the App Store have higher ratings. So you should try and keep the ratings higher than 4.0. The higher it is the better it will be.

The number of downloads is also a factor taken into account by Apple to get app featured on App Store. So you should start by getting a good number of downloads. Although the ultimate goal is to get the maximum possible downloads, it is also important that your app has an existing user base to provide Apple the performance metrics to evaluate your app.

7. Design a Great User Experience

User experience can be considered to be the most important factor in driving both users and Apple to take your app seriously. So if you want to get an app featured on App Store, make sure to design a great user experience. The more iOS users will love your app, the more the chances of it being featured. It is no longer enough to have a widely popular brand name.

If you can impress the users, you can impress Apple. The App Store simply cannot ignore your app if it can deliver better user experience. Design and develop an app that addresses your potential user’s needs and provides a solution to their problems in the best possible way. Make sure your app does that in a visually and interactively engaging way. This factor can perhaps be the biggest one in improving the chances to get your app featured on App Store.

8. Take Design Cues from Apple

There are many reasons why Apple stands out, and design is one of them. The iOS interface and the minimalistic design concept of the Apple Watch are pretty good examples. If your app’s design matches what it has to offer, it is highly likely to draw the App Store’s attention and may get an app featured on App Store. Design an app that’s smart and clean. In other words, focus on meeting Apple’s design standards.

9. Update Regularly

If you want to get app featured on App Store, make sure it is updated on a regular basis. There’s no denying that there are so many other factors involved, updating your app often by adding new features and improving the user experience can further draw Apple’s attention. Just updating can also help you get featured. The App Store has a section called the Best New Updates. If you have a gaming app that has been recently updated, it is likely to end up in this list.

10. Use Apple Pay for in-app payments

get app featured - Apple payEmbrace more of Apple’s products and features, and the more likely your app will be to get featured. Using Apple Pay for in-app payments is another strategy to improve your chances. This will make it easier and faster for you to have the payment process completed. Users will not have to provide details for paying. It will take just a click, and thus save time for everyone.

So if your app has in-app features that users can buy, make sure to include the Apple Pay option. This can also help improve the user experience, another key factor to get an app featured on App Store.

There is lot more you can do to improve the chances of your app getting featured on the App Store. You can use the iOS SDK, HealthKit to allow users to share their health data (for health apps). You may also develop an iMessage SDK extension. Another strategy is to integrate your app with HomeKit and connected home hardware.


So follow these steps to get app featured on App Store. Remember, there is no fixed rule to draw the App Store’s attention and get your app featured. You should ensure that all the performance metrics in Apple’s site are addressed. Your app should be developed to be future ready for the iOS platform so that you can update it often or whenever a new version of iOS is available. You should also follow closely on what Apple prefers so as to include those features. The combination of such strategies will help you increase the chances of getting your app featured on the App Store.

The Most Recommended Ways About How to Get App Reviews


People’s purchase decisions are often influenced by reviews from others, so does app users. App reviews play a major role in boosting app ranking and hooking potential users. Accordingly, developers have to know how to get app reviews when landing apps in the App Store or the Google Play Store.

how to get app reviewsAlthough app reviews exert a decisive role, developers often find it hard to let users make good reviews for their apps. Contrarily, people who are willing to leave behind reviews usually have a really bad experience with your apps! They do so because they find a way to complain their grievances and discontentment.

In the increasingly fierce competition, developers should seek ways to get app reviews, since app reviews can’t just produce by themselves. We provide you several ways in this guide and hope they are helpful for you.

Develop a Real Good App

To develop a real good app is the paramount thing. Users often get a nice experience from a good-developed app and feel pleased to leave reviews. A real good app contains attractive designs, meaningful contents, clear descriptions, a fast operation, attentive and satisfactory services and so on. To build a high-quality app, most app developers have used app store optimization(ASO) to achieve this goal. ASO is a process of optimizing your app in app stores to increase the search ranking and app downloads. The app review is a crucial part of app store optimization, which can affect the app installs and retention rate. So, getting app reviews is very necessary for app developers. If you want to get app reviews, especially good reviews, perfect your app so as to make users leave app reviews of their free will.

Provide Exceptional Customer Services

Providing exceptional customer services has proven useful in how to get app reviews. This helps you exchange one to one message with your users within the app. Also, you can set a live two-way instant messaging window for users to communicate with each other. Besides, make a “Send Feedback” button that opens an email form. Users fill the form and make suggestions for your app. From this way, you avoid negative reviews, get app reviews and keep your users too.

Run a Contest to Get App Reviews

how to get app reviewsIt is quite useful to run a contest to let users rate your app on social platforms. Some forums contain sections where app developers run a contest to prompt users making reviews. As for rewards, you can present winners giveaways, gift cards or real cash. Thus, users are motivated to leave reviews. But make sure the contest is impartially held.

Implant An App Review Plugin

Many app developers choose to implant an app review plugin to get app reviews. When users open the app, the plugin will pop up later and ask users to rate in a polite way. Users usually have three choices-Yes, rate the app, remind me later, and no thanks. If users choose the first one, they are taken right to the App Store where they can leave app reviews. If they choose the second one, the plugin will prompt later.

One thing needs to be strengthened is timing the prompt. If it automatically open at the beginning, it will influence the speed of operation. Besides, the plugin should pop up only when users have completed their tasks. If not, it leaves a bad impression on users, let alone getting reviews.

Buy App Reviewsget app reviews - buy app reviews

Another method of how to get app reviews we recommend is buying app reviews. It is quite a difficulty to obtain reviews from users. Actually, the only one who is willing to rate your app is the one who really has a bad experience with your app!

To avoid that, you should buy good app reviews from companies. For instance, buy app reviews from BestReviewApp. It will make users all around the world rate your app. There is no need for you to worry whether the reviews are fake or not. BestReviewApp let real users download your app, play it, and then leave good comments. You can go to the official website to have more.

Incentivize Users to Review Your App

We all love free things, so does app users. Entice your users to review your app and reward them. Although pop-ups are helpful, users still are reluctant to rate your app. So, how to get app reviews? Incentivize them. You can provide gifts or real cash to motivate them. However, be meticulous when using this tactic, because Apple might remove these apps that incentive users.

Review Exchange in Social Media and Forums

Maybe you will think review exchange will not give you a perfect result in a short time, but it is free and the review is high-quality. The first important step of this method is to find the targeted users. Because only you have assured a goal, you will advertise your product effectively. Thus, before you put your app in social media and forums, you must find the relevant users about your app. For example, you can create a group in Facebook and Linkedin, introducing your app function and features in these groups. With there are many app developers who want to get app reviews, you can ask for their help and give them the same reviews in return.

Utilize Your Interpersonal Relationshipsget app reviews - personal relationships

Actually, your friends and relatives are the precious resources for you. You can’t image the great power of them. If your app quality is valued, you can introduce it to your friends and relatives. They will advertise your app in their friends’ circle so that you can get more and more app downloads and reviews. This method not only helps you get app installs, but also build a good reputation for your app.


Most app developers are not reluctant to use advertisement to popularize their app and get app reviews with the high budget needed. But it is the most effective and fast method. Also, advertising can leave a great first impression for users, and it has a huge impact to drive users to install your app. Only if your app has millions of downloads, you have not worried the volumes of positive app reviews. You must believe that what you give out comes back to you, and in most cases many times over.

Put Your App in Review Sites

If you want to get more positive app reviews, why don’t you consider put your app on some review sites? These sites always have a huge influence in app career, and you can get more app reviews form these platforms. But you must guarantee the quality of your app, because the reviewers would like to give positive and high-quality reviews for a valued app.


App reviews play an important role in app promotion process, so app developers have to pay more attention to app reviews. In addition the methods mentioned above, app developers have to combine the actual condition so that create more appropriate methods for your app.

App Store Optimization Infographic – How to Promote Your App

App Store Optimization InfographicApp Store Optimization (ASO) is one of the most effective ways to boost mobile app ranking in target markets. It’s equivalent of search engine optimization. What’s more, ASO brings genuine and good volumes of app installs. We will mention some basic knowledge of App Store Optimization   and a few of practical ways to implement it.

Why should practice ASO?

It’s quite different for users to find out a suitable app. App users may browser in app store for something new or download apps directly from bosom pals’ highest recommendations. However, search in app store appears the most effective traffic source. A study shows that 73% of mobile app installs are from search in App Store. Due to other channels’ poor performance, ASO becomes more and more vital for app visibility which is the reason why we should do app store optimization.

What is ASO for?

  1. Improving keywords coverage: This helps your app discovered in App Store and brings app exposure.
  2. Improving search results rankings of keywords: optimize app download conversions.
  3. Targeting specific users: optimize app users’ activation.
  4. Maintaining app ranking: search ranking is the only option to maintain and promote the current app promotion operation performance.
  5. Improving app weight: every app owns weight which is the key reference to proper ASO.

What are the key factors affecting ASO?

app store optimization factorsWe mentioned how important the ASO is. In the following, we have listed the main factors affecting ASO. Now, go on reading to learn the details.

App icon

App icon is the first chance for you to appeal potential users. App users won’t linger more time on your app if your app fails to make itself clear. The safe bet is choosing a simple and recognizable one.

App title

Beneath the app icon, app title plays a crucial role to boost app visibility. The app title should be appealing and preferably short including app keywords. Good app title is like the best advertisement slogan.

App keywords

Unlike Google Play, it’s available for you to fill 100 characters of keywords in Keyword field in App Store. App potential users will find your app when put in relevant keywords in the search bar, so it’s a big decision to make. Every character will cover 5 to 10 keywords at average.

Keyword search installs

Keyword search installs plays an important role in ASO. The more keyword search installs your app has, the higher ranking it will get, which in return helps you get more organic traffic and installs.

App reviews & ratings

app store optimization - reviews and ratings97% of app potential users will check app reviews before they finally download the app. Besides, app reviews are main reasons for app users to purchase paid functions and service. One thing to mind: once your app gets one-star rating, it needs more than 40 positive reviews or high ratings to make up. You may seek an app review provider for positive reviews and high ratings.

Users activation

The majority of app publishers may focus on users acquisition but seldom draw adequate attention to users activation. It’s essential that user experience of your app is good, but even paramount app will not definitely get equal users activation.

What are the top App Store Optimization tools?

With over 2 million mobile apps in app stores, it’s a challenge for a developer to make the app stand out. The right ASO tools are the shortcut to increase app downloads by boosting app visibility. Whether you want to optimize your keywords or track performance of ASO factors for a competitive edge, we will introduce a list of top ASO tools to make your app easy to find.

The ASO tools are as follows:

  • AppAnnie
  • SearchMan:
  • AppTweak:
  • SensorTower:
  • AppCodes:
  • KeywordTool:

A tool like AppAnnie can definitely guide you with ASO. Headquartered in San Francisco, App Annie offers analytic data for analyzing app store and advertising and comprehensive market data for developers and marketers with decision-making.

  • Key features: specialized in app keywords.
  • App stores: iOS Apple Store and Google Play.
  • Price: Store Stats and ASO tools are free.

How to assess Your ASO Performance?

app store optimization performanceIt’s essential to assess your ASO performance after you rack your brains to practice ASO. It’s a common mistake to fail to track your ASO performance to pick the best choice. There are some factors for you to assess your ASO properly:

  • More extensive coverage of app keywords: it’s essential to expand coverage of app keywords for each version.
  • Higher keywords ranking: it’s crucial for app exposure to boost app downloads.
  • More download volumes: one thing you may take consideration is to make the assess under the same circumstances. Make sure your assess of ASO performance during the session only practicing ASO with no other promotion.
  • Other factors: new activation rate, users retention rate, users activation and so on.

What should the content provider focus?

As a content provider, you must acknowledge your app keywords which matter most for users to find your app and keywords ranking. It’s also vital to have an idea of your competitor’ app keywords and keywords ranking. If you seek ASO agency for cooperation, keep close contact with ASO agency. Adhere to your cooperation strategies: never doubt your ASO agency and maintain enough communication to make your expectation clear.

What is the process of ASO?

There are something you’d better have a clue before you practice ASO: What your app is for? What is the specific group of your app users? Then it’s easy for you to sort out such specific group of app potential users and match them with relevant keywords which may be based on collected adequate data from App Store search suggestion or other relevant tools. Then there is ample evidence to target the most needed keywords to boost your app downloads.

One thing you need to remember, if you choose competitor’s app title for your app keywords, it may take risk of Apple’s warning. However, if your app keywords do not cover hot words relevant to the brand, there is no need to worry the risk.


As an app developer, it’s never an option but a must to do for boosting your app visibility in the competitive global ocean. Today we talk about some factors of ASO (app store optimization), it’s quite necessary for you to obtain the process of ASO and track its performance. We also hope our strategies will provide you more information about ASO and make your app more visible to potential users.

Best App Store Optimization Tips to Increase App Visibility

Best App Store Optimization GuidesHow to download an app on the app store? Most people will search the keywords or app name on the app store and download it. A survey shows that 65% apps are downloaded in this way. But how to make sure that the app store brings your app up when potential users search related keywords? In below, we gathered several app store optimization tips for you to get your app noticed when people search related keywords..

What is app store optimization?

App store optimization is the process that optimizes your app in app store by specific ways, which aims to boost the app ranking and increase the visibility to drive more organic traffic and downloads for the app. ASO is an important and necessary skill for every app developer.

Best app store optimization tips

There are a lot of factors need to concern when optimize an app for better ranking in app store search. In below, we have detailed explained what and how to optimize an app. Now, read the following app store optimization tips.

Optimize app name and title

App name is the first thing that users see your app, no matter they search for it in app stores or already installed on their devices. Every developer wants a unique and awesome app name, but you cannot neglect other factors in order to pursuit unique. Including relevant keywords in the app name and title is also very important. It affects the app store search results. Survey show that app names including keywords rank 10.3% higher than those don’t include keywords.

App Store Optimization Guides - Optimize titleApp titles can be up to 255 characters in the app store, so developers can write plenty of keywords. However, it’s not a good idea to fill many keywords as long as you think of. In App Store, it will be truncated after the 23rd characters, and in Google Play, it will be truncated after the 30th characters. For those already installed apps, it will also be truncated after the 11 characters and 14 characters on the home screen and navigation menu, so make the app name shorter and better.

Besides, it is important to avoid using the URL-unfriendly keywords in app name and title. Particularly in App Store, bad keywords will detract your potential users to other things, not your app name.

Optimize keywords

Potential users find and locate your app by inputting special words in app stores, the words they input in the search box is just called KEYWORDS. Optimize your app keywords helps users to locate your app a lot, a good keyword should contains two important factors, high popularity, and low competition. To learn how to chose the best keywords for your mobile app in this article.

Optimize app description

best app store optimization guides - Optimize app descriptionYou should target the description to the customer since you have convinced and brought the potential customer to you app by the keywords in other places. Now, they will focus on the description of your app to see what your app can offer them or if the app can meet their requirements.

We recommend that focus your energy on the first three lines of your app description to immediately grasp your potential users’ attention. Also, list your app functions and unique benefits to describe what does the app do and why do they should download your app.

Optimize app icon

The icon is just like a brand or a marker for your app. A good icon can turn the eyeballs into clicks, downloads, installs, even for the users who already installed your app. We have written an article on how to make and optimize the app icon successfully before, click here to get details.

Optimize app screenshots

Optimizing app screenshots is also one of the most widely-used app store optimization tips, even though screenshots have no direct effect on app ranking. Screenshots can convey more information about what this app actually is, it also allows the users to visualize using your app before downloading.

You can upload up to 5 screenshots in the App Store and up to 8 screenshots in Google Play, but only 2-3 will be shown on the gallery loading page, so it’s import to chose the best screenshots to show. This can compel the potential users to click to see more other screenshots.

Localize your app

app store optimization guides - localize app72% people prefer to use their native language while shopping, even they’re in fluent in English. Both iTunes Store and Play store allows you to localize your app.
Moreover, data shows that apps which did the localize action get 76% more downloads. Therefore, if you have plans to promote your app to other countries and want to get more revenue, it’s necessary to localize it.

Encourage ratings and reviews

When a potential user decides to download your app, he/she will judge whether it’s quality from other users’ comments. Over 70% users will look at least one review before downloading and 90% apps with over 4-star ratings will be downloaded, so the ratings and reviews will also effect on the download rate.


With these app store optimization tips, we hope to see you in the top charts! If you do not have enough time to go through these guides, you can also find a reliable app store optimization company to help you optimize your app to get higher ranking and more sales.