How to Do Google Play Store Optimization to Rank Your Android Apps Better?

Google Play Store Optimization

When you create a new Android app with innovative features, you are certain that it is going to be quite popular with its users. But as long as you are unable to reach the masses, everyone will not be able to benefit from its functions. Implement these 6 Google Play Store optimization strategies to ensure that you achieve the best results from your app’s presence.

1. Keyword Research

The Google Play store and search engines, both need keywords to identify your app’s purpose. You will have to add appropriate keywords you want to target in all the content relevant to your app. So keyword research is the first step to Google Play Store optimization.

Start by brainstorming the keywords which are most relevant to your app, its functions, and features. Also, do some research on the keywords used by your competition. You should also check app reviews of your competition to find appropriate keywords.

2. Focus on Long-Tail Keywords

You should try to choose keywords that generate the high volume of traffic and have low/medium difficulty. The advantage of targeting such keywords is that they help boost your app’s visibility. There are several tools that can further help you identify the right keywords for Google Play Store optimization. This includes:

  • Google Auto Suggest feature
  • Google Keyword Planner

You can not only find keywords used by the competition but also explore new keywords.

3. Optimize the Title

The title of your app’s page has an important role in both Google Play Store optimization and in drawing the attention of your target audience. But you have to ensure that it is well created and optimized. The title itself is a crucial meta-data in app store optimization (ASO).

You can create an app title of up to 50 characters. Follow these Google Play Store optimization tips to ensure that it is well optimized:

  • The brand name should be short and easy to recall.
  • Make sure the most relevant keyword or keywords are used in the app title
  • Localize your app title by using a language specific to the targeted market
  • The perfect app title will be a combination of brand and keyword.

4. Optimize the App Description

The app description is also an important factor in Google Play Store optimization. It has an impact on both your app’s rankings and conversion rates. The app store’s algorithm will scan the description and rank your app based on the keywords it finds. At the same time, search engines will also rank your app in search engine results pages (SERPs) based on this factor. At the same time, the information you provide in the descriptions is also going to influence the decision of readers who come across your app page.

Google Play allows you to create an app description of up to 4,000 characters. Make sure it is an optimal combination of both keyword optimization and rich information offering. Avoid keyword stuffing and ensure that you define your app’s USP in this space.

It is important to create the description in a well-structured manner. It will be best to include the key highlights and features of the app in the upper part of the description to convenience the users.

Follow these Google Play Store optimization tips to make the most of your app’s description:

  • Make the most of the space provided by Google Play Store. A longer description leaves a deeper impact on both the Play store and search engines’ algorithm.
  • Describe the best features offered by your app.
  • Localize the description based on the markets you want to target.
  • Make sure to use mid and long-tail keywords after proper keyword research.
  • Use bullet points for clarity and better organization.
  • Make sure to mention all the certifications and awards won by your app. These elements add lot of credibility to your app, thus improving conversion rates.
  • Create a description that is easy to read. Write in short paragraphs.
  • Make sure to include a strong call to action.

You should also connect your social media profiles with your Play store presence.

5. Get More Reviews

One of the most common features between all the top Android apps is that they have a large number of positive reviews. Positive reviews impact both Google Play Store optimization algorithm and conversion rates. When potential users come across an app with a larger percentage of positive reviews, they are highly likely to download the app.

If you are finding it hard to get more reviews, you should reach out to existing users and ask them to leave feedback. There are programs that can allow you to prompt feedbacks after a user has opened your app for a specific number of times. Another method to build a large base of positive reviews is to choose paid strategies.

6. Create Innovative Feature Graphic

The feature graphic is going to make an impression on your target audience when they come across your app. Follow these Google Play Store optimization tips to ensure that it works bet in your favor to improve the conversion rates:

  • The logo or text should be centered both vertically and horizontally. This ensures easier visibility.
  • Make sure to use large sized fonts
  • Avoid placing key text or information close to the borders or on the bottom third area.
  • Feature graphic can be used with/without the icon. So, it should refer the app.
  • Conduct A/B testing to achieve optimal conversion rates.

You should also take steps to improve the visual appeal of your app. Create screenshots that perfectly define the functions and features of the app while also drawing attention. The Play store also allows you to add videos to explain the features of your Android app.

So follow these Google Play Store optimization strategies to ensure that your app ranks high and has improved conversion rates. It is important to remember that this is the continuous process and involves regular performance tracking and improvement.

How to Optimize Mobile Apps for Google Play Store?

Optimize Mobile Apps for Google Play StoreThe Google Play Store is the ultimate place for Android app developers to host their apps. Android is the most widely used mobile platform in the world and it is natural that the Play Store has millions of apps in it. Adding your app to the Play Store can be easy but getting large number of downloads may not be. You will be competing with thousands of other apps in your category. The only way to increase the number of app installs is to optimize your mobile app. Here are the 4 key factors that need to be addressed when you want to optimize mobile apps for google play.

1. Keyword Optimization

Start by brainstorming to find the most appropriate keywords for your app. You have a new app and it doesn’t have the traffic as its competitors. So make sure that your initial focus should be on finding the ‘download’ keywords. People search for such keywords for downloading the app.

Avoid keywords which are generic. You should also use long-tail keyphrases. Besides brainstorming, you should also use a keyword research tool to find the best performing keywords for your app. It is important to maintain a record of each keyword’s performance. The following points should be recorded about your keywords:

  • Traffic
  • Ranking difficulty

Keyword Metrics: Also make sure to get metrics against each keyword. Keyword research and optimization is a continuous process and this data will help you find and change keywords that deliver the best-possible results.

2. App Description

optimize-mobile-apps-google-play-store-app-descriptionOnce you have conducted the keyword research and brainstorming, use the chosen keywords to optimize the app description and the title. Your most important keyword should be used in the app title. Other keywords should be used in the description without over-optimization. Follow these tips to optimize mobile apps for google play by focusing on the description:

  • Your focus should be on your users. Think what they want from your app.
  • Make sure that the most useful and impact-making text is visible on top. People should be able to view this important text without having to click on ‘learn more’.
  • SEO best practices should be used. avoid spamming keywords.

It is recommended to follow Google’s best SEO practices when optimizing your Android app’s description in the Play Store. When you optimize the content above-the-fold, it helps increase the chances that people will continue reading.

3. Reviews & Ratings

Reviews can be as important as the above-mentioned factors when it comes to optimize mobile apps for google play. Your focus should not only be to get more positive reviews and ratings, but also convert negative reviews into positive ones. When you add a new app, your goal should be to get as many downloads as possible to increase your reviews.

One of the simplest and most effective ways to increase your app’s reviews is to ask for them. interestingly, most people who download and use your Android app may not leave a review. This is especially the case when they are satisfied with the app’s performance. This is why it’s important to ask for reviews and buy Google Play reviews.

It is important to optimize this aspect of your app’s presence in the Play Store because more than 8 out of 10 people will check the reviews and ratings before deciding whether to download an app or not.

4. Get High Quality Backlinks

Optimize Mobile Apps for Google Play StoreThis is similar to conventional SEO. The more high quality backlinks you have to your page, the better it is for search rankings. So you should also try and get a few backlinks from high quality sites to your app’s Play Store page. Avoid getting lots of links, as it can be seen as spamming.PR can help in getting the word out and your app’s story can go viral. It will be best if your Android app gets organic backlinks to its download page. You can also build backlinks yourself, but make sure that you follow SEO best practices when you optimize mobile apps for google play.

So follow these key strategies to target the 4 important factors that help optimize mobile apps for Google play. It is recommended to follow only ethical methods to rank your app high. This can have long-term benefits, helping you drive more downloads and have more satisfied customers.