A mobile developer’s success in creating an amazing app is just the beginning as it opens up massive opportunities to make it big. It’s time to let people know about your unique offering sprung from your brilliant ideas and creativity! Investing time and efforts in any or all of these proven effective ways to promote iOS apps are well worth it.
Free and Paid Version
Form a large user base by making your app initially available for free, whether in the form of a trial version for a limited time or with ads. Let your customers enjoy a free trial that’s useful enough, and still offers them the option to upgrade through an in-app purchase as they wish. This gives users the flexibility to download and keep it on their device without costing them anything. At any point in time, they can have access to full features and instantly acquire more functionality by getting the paid version. You benefit both ways, where you gain profit on ads driven by the free app and from the revenue generated by purchases made.
Promote iOS apps by posting about it, announcing to all your friends, family, and colleagues across popular social network accounts. Submit your iPhone/iPad app information to sites like Facebook, Twitter, Google Plus, etc. and bookmarking sites such as Digg and Stumble Upon for optimal media exposure. Making your presence known on these favorite places significantly increase visibility and traffic to your app’s page.
Run A Contest
Giving freebies, running a contest, and discounted coupon codes never fail to attract a good number of interested customers, especially for new and recently launched apps. Promotional items like coffee mugs, pens, T-shirts, and buttons are common giveaways which people fascinatingly still find useful. Physical items help create brand awareness beyond the digital world.
Buy App Store Reviews
Every mobile developer has a different marketing budget and favored strategy to promote iOS apps, but getting an app or game reviewed is a must for all developers. A higher rating equates to more downloads since users tend to listen to good feedback from real people. Your app attains popularity with users helping you effortlessly spread the word through the stars and comments they put in place. You can never go wrong in buying app store reviews which ensures positive responses, making it one of the most effective and efficient ways, if not the best in getting the results you want!
Build A Website/Landing Page
Create your very own website where you can showcase more of your app without the restrictions of the app market description page. Keep it simple yet striking with a well-designed landing page or an attractive one-page site. Promote iOS apps by incorporating banner images that direct online visitors to your mobile app rather than staying on the mobile site. They can quickly download your app in a click of a button whenever they want.
Advertisements work for all kinds of apps, as long as you find the right websites with a suitable niche to buy up an ad space. It’s even better if you can find bloggers who are willing to promote iOS apps and coordinate directly with them. If you have money to splurge, go all out and go with the route of TV advertising and celebrity endorsements to reach a large audience and construct a strong user base.
The newness factor linked to an app creates anticipation to users, thus press releases do wonders in boosting apps to high ranks and increasing the number of installs. General or specialized media typically mention the latest and coolest apps on their pages, as well as prestigious awards if any to make a good first impression. Draft a press release that has screenshots of your app and tells of your brand’s story. It should also include your website’s URL and a download link, then promote iOS apps by sending your exclusive content to press targets.
You could collect the Email of potential users via Facebook and Twitter. Then, you can send them an email and notify that you have uploaded a new app on app stores, hoping they will install and leave their feedbacks. This method is more effective than others since you have a targeted goal. Of course, the email also can be received through other channels, for example, the recommendation of your clients and friends.
Create an appealing video
The video on the app store is the only dynamic part app developers can use to represent their apps. You have to make your app more creative, funny, attractive and worthy. In order to get more new users to install your app via the video, you can start with a story. A story that shows your app and the experience when you create it. But, you should control the time of video within 30 seconds. A too long story will give users a boring experience so that drive them to leave your app alone.
Put your app on review sites
There are many professional review sites who majors in reviewing other sites objectively. The sites are reviewed by them must receive tons of traffic and exposure. So, if you want to increase the exposure rate of your app and get increasing downloads, you can try to do this method. While, before you upload your app to these sites, you have to guarantee the quality of your app is value. Or, the results will not let you happy.
Time-limited downloads(For paid apps)
Usually, users would like to install free apps rather than paid one. Therefore, if you have a paid app, there is a big challenge for you to get app installs. In this time, time-limited downloads is a great method to achieve your success. During the activity, your app will gain numerous installs and traffic, which lays a great foundation for the later app promotion.
If you are a developer who has not enough time and efforts but budget, you could cooperate with a professional app promotion company to assist you. You should believe your spend is valued and can receive a good result in return. Nowadays, there are many companies offering app promotion service, including app installs, app reviews and ratings. However, in this big and complete marketing, you have to sharpen your eyes to choose a reliable one, like AsoTop1, ReviewApp4u.
Generate high ratings
App ratings have a big impact on app ranking on App Store. Especially in the iOS 11, Apple has raised the role of app ratings on App Store. So, to face the new situation and stand out from it, you have to spare your efforts to get app ratings. Just like the app reviews, it is hard to let users leave their positive reviews and high ratings. You can incentivize them to do or buy app ratings from a trustworthy provider or company.
Most successful businesses have benefited from the celebrity endorsements. Maybe there are many developers have not enough budget to pay for the celebrity to promote iOS apps. While, don’t worry, there is still a chance to for you. Connecting to your special and respectable industry, asking the influencers of this area to help you promote iOS apps is a good way. It is a cheaper way than others and related to the mobile industry.
If you have created a website for your app, why not update the blog to attract more new traffic and users. Pay attention to the hot topic of the mobile world and write blogs are essential for you to promote iOS apps. In addition, you can also publish the guest post and Press Release to increase your app’s exposure rate.
Out of the millions of iPhone/iPad applications to date, it won’t matter how awesome an app is without proper promotional strategies in place to pinpoint and connect with your audience. These 7 tips are certain to help developers promote iOS apps efficiently in the shortest time and produce dramatic results over the long-term.